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News  5, Feb 2013

Mobile journaling app Flava goes to the web

Flava logoSouth Korean startup Greenmonster has launched the web version of its popular Flava life journaling app, previously available only on iOS and Android devices.

Mobile devices are an excellent means of capturing and recording just about anything that happens in your life. With multimedia capabilities, like photography, video and audio recording capabilities, smartphones can make it easy to journal your life without having to write down everything, and without having to be tethered to a desktop or even a notebook computer. This way, you can journal important or memorable moments without having to jar your mind trying to remember everything that has happened at the end of the day.

South Korean startup Greenmonster released its Flava app in 2011 with this mobile capability in mind. The iPhone (and other iOS device) and Android smartphone/tablet application lets users take down notes, capture photos, save videos and record audio. These entries can then be sorted and retrieved by date, by type and by tag.

But mobile is not always the best way to keep track of what’s happening in one’s life. Mobile devices can be lost, left or changed (with an upgrade, for instance), and you would want access to these memories on just about any platform. Greenmonster’s aim is actually to turn Flava into a multi-platform application, not limited by device. With the new web version, you can “take Flava” either on your computer or mobile device.

“Making journal writing easier with smartphones was only half of the job. We wanted Flava to become a cloud based multiplatform service so that our users can rely on Flava for lifetime continuity of journal keeping,” said Greenmonster CEO Daniel Ha.

Reviewed by The Next Web as a “fun and quirky” journaling app, Flava actually started as a paid app on the Apple iTunes App Store in 2011. The app has since been featured in the “new and noteworthy” category in 105 countries, including the U.S., Japan and China, and has been featured in the App Store’s “What’s Hot” section. Flava is now a free download on the iTunes App Store and Google Play Store.

Flava introduced cloud backup in 3Q 2012, and a web version is perhaps the next logical progression. Check out Flava at takeflava.com.

J. Angelo Racoma

J. Angelo Racoma

A technology and automotive journalist with an interest in emerging standards, J. Angelo Racoma has written extensively about mobile, social media, enterprise apps and startups. Angelo has been active in online media since the early blogging and social networking days, and is co-founder at WorkSmartr, a small outsourcing platform for freelancers.

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