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News  7, May 2012

Movend partners with Beintoo to bring mobile game monetization sharing to 3 cities

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Photo: Netchunk

Beintoo and MoVend will visit Singapore, Indonesia and Malaysia in May to meet mobile app developers.

The mobile space is blowing up. This is evident when Facebook shook the community by acquiring Instagram a month ago, making the acquisition one of the largest mobile app acquisition to date. Earlier this week, Facebook acquired yet another mobile app to strengthen their position in the mobile industry.

Nearer to home, the mobile industry is continue to grow as well. Beintoo, a mobile gamification platform provider and MoVend, a mobile commerce platform, will be visiting three cities in Singapore, Indonesia and Malaysia in May to meet with mobile app developers to share about mobile game monetization. Expect both companies will share insights and strategy on how mobile gaming and developers are making money for their apps and games via in-game rewards and in-app purchases in these sessions:

Session 1: The rising of the G-economy: When gaming meets the real world

Description:

Games and apps user experiences offer new innovative ways for brands and retailers to engage with audience during their game plays. Several top international brands already partnered with successful apps to introduce real products offers such as coupons as reward for in game achievement. A few startups are now trying to build a scalable model to allow retailers to do that on thousands of different apps with a single campaign. It is a huge opportunity of monetization for developers who could become an effective customer acquisition channel for brands. The conference will show some interesting business cases and give an overview of the Beintoo’s mobile loyalty platform, a monetizaton tool for mobile developers to reward their users with real world offers.

Session 2: Navigating the Android Appstores Maze

Description:

There are tons of Android appstores out there in the world, and every store represents their own unique opportunity. Especially in emerging markets where Google Play underserves, there is a whole lot of Android appstores around that Android developers can work with to reach out to customers. However, every appstores have their own policy, SDK and requirements on the developers, and that adds a big challenge in development, for localization, integration, support and subsequently publishing in every single market. This session will talk about how some games have worked around this issues and how MoVend can come in to help developers get out of the Android Appstore Maze.

Singapore

Date: 15th May 2012

Time: 2pm – 5pm

Venue: Games Solution Centre, Block 71, Ayer Rajah Crescent, #04-01, Singapore 139951 (Google Maps)

Registration Link: http://www.gsc.sg/2012/04/the-rising-of-the-g-economy/

Kuala Lumpur, Malaysia

Date: 17th May 2012

Time: 7:30pm – 10pm

Venue:  iTrain (M) Sdn Bhd, Unit E-7-1, Block E, Megan Avenue 1, 189 Jalan Tun Razak, 50400 Kuala Lumpur, Malaysia (Google Maps)

Registration Link: http://blog.codeandroid.my/2012/04/monetizing-your-android-apps.html

Jakarta, Indonesia

Date: 18th May 2012

Time: 2pm – 5pm

Venue: Bina Nusantara International University, The Joseph Wibowo Center for Advanced Learning, Jl. Hang Lekir I No. 6, Senayan – Jakarta Selatan 10270 (Google Maps)

Registration Link: http://www.codeandroid.or.id/mobile-game-monetization-tour


Jacky Yap

Jacky Yap

Having spent one year abroad in Shanghai under the NUS Overseas College Programme, Jacky has an avid interest in entrepreneurship and web based startups. Jacky used to run N-House, Singapore's first entrepreneurial themed residence in NUS, and was also part of the organizing team for Startup Weekend Singapore 2012. You can reach him at jacky [at] e27 [dot] co

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