My Jurong Point app is the first retail app in Singapore to incorporate Apple’s Passbook technology

myjurongpoint

Jurong Point Shopping Centre will soon offer mobile payments, rewards and loyalty programs through Apple Passbook via the My Jurong Point app.

“If you don’t have a mobile strategy, you don’t have a future strategy.” I have always use this quote by Google executive chairman Eric Schmidt to illustrate the importance and growth of mobile. Not only are startups embracing mobile strategy, but traditional businesses and shopping malls are also starting to gradually focus on mobile as part of their business strategy.

Jurong Point Shopping Centre, one of Singapore’s largest suburban retail malls with an average of 4 million shopper visitations every month, has recently launched their own mobile app. The app, My Jurong Point is a personal shopping concierge application for Jurong Point customers, and will soon be the first retail app in Singapore to incorporate Apple’s Passbook technology.

Integration with Passbook, slated for end-November, will also facilitate mobile redemption of promotions and offers for the mall-wide customer relationship management (CRM) program while providing retailers with valuable consumer data and insights on purchasing habits.

my jurong point app

For those unfamiliar with the new Passbook by Apple, Passbook is “the simplest way to get all your passes in one place.” These passes include boarding passes, movie tickets, gift and loyalty cards, and mobile coupons. Several huge brands such as Starbucks, Gap, and Sephora have signed on to use Passbook. In Singapore, The Jurong Point app will soon be the first retail app to incorporate this technology into its app.

Phase two development for the app is currently underway to include a car park locator and mobile social CRM programme. My Jurong Point for Android is also slated to launch later this year.

Read on for the full press release.

Press Release

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Singapore 8th October, 2012 – The recently launched My Jurong Point (‘My JP’) – a personal shopping concierge application for Jurong Point customers – will soon be the first retail app in Singapore to incorporate Apple’s Passbook technology, an iOS 6 mobile feature that allows retailers to enhance customer engagement and optimize their brand experience.

Accumbens Networks, the consumer engagement agency supporting Jurong Point’s advances in mobile commerce, developed Cevello Suite as a customer engagement software solution to enable targeted, multichannel retailing for its clients.

With an average of 4 million monthly visitors, Jurong Point is the largest suburban mall in Singapore. “Jurong Point has always been focused on being the heart of a vibrant community, differentiating ourselves by delivering a unique and informative shopping experience to our shoppers,” said Ms Lynette Lee, Senior Marketing Communications Manager of Jurong Point Shopping Centre. “With the introduction of this application, we hope to provide more convenience to our shoppers by bringing real-time information and assistance to their fingertips.”

My Jurong Point, available for download from the iTunes AppStore, was designed to provide users and retailers with real-time information and interactive tools for mobile commerce, including:

  • An in-mall navigation map with point-to-point mobility routing
  • Integrated Facebook functionality for users to like, share and comment on store items
  • Shopper behaviour analytics based on campaigns, events and transactions
  • Personalised deals and promotions based on users’ shopping profiles

Integration with Passbook, slated for end-November, will also facilitate mobile redemption of promotions and offers for the mall-wide customer relationship management (CRM) program while providing retailers with valuable consumer data and insights on purchasing habits.

This project was supported by the Mobility Solutions Call-for-Collaboration (CFC), led by the Infocomm Development Authority of Singapore (IDA) in collaboration with SPRING Singapore, the Singapore Tourism Board (STB) and NTUC’s Employment and Employability Institute (e2i). The CFC, issued in June 2011, aimed to spur the delivery and adoption of mobility solutions across 4 key customer-facing sectors, i.e. the Retail, Food & Beverage, Hotels and Attractions sectors.

“Today, smart mobile devices have changed the way consumers and enterprises communicate, access information and transact.  The Mobility Solutions CFC accelerates the opportunity for Singapore enterprises to enjoy the benefits of such devices, for example, enhanced customer experience, deepened customer loyalty and improved operational efficiency. Companies can also increase their productivity and achieve greater operational efficiency through using these mobility solutions. ‘My JP’ exemplifies how technology delivers an enhanced shopping experience via a unified mobile app for shoppers,” said Mr Andrew Khaw, Senior Director, Industry Development Group of the Infocomm Development Authority of Singapore (IDA).

Phase two development for the app is currently underway to include a car park locator and mobile social CRM programme. My Jurong Point for Android is also slated to launch later this year. For more information, visit http://www.jurongpoint.com.sg/app.

About Accumbens Networks

Accumbens Networks is an integrated consumer engagement agency in Singapore. It designs and deploy customer engagement programs to leading brands across the telecom, technology, media, retail and public sectors. Accumbens Networks marries the art and science of consumer branding, based on behavioural insights and innovative technology to design customer experiences that can be measured at every interaction. For more information, please visit www.accumbensnetworks.com.

About Jurong Point Shopping Centre

Jurong Point Shopping Centre is Singapore’s largest suburban retail mall. With a catchment population of nearly 1.2 million people, Jurong Point Shopping Centre is well positioned as the mall of choice in Western Singapore, offering a wide array of retail, dining and entertainment services.

Jurong Point Shopping Centre also serves as a community hub for all who work, live and play in the vicinity. It has been designated “barrier-free” in catering to the needs of elderly, infant and disabled visitors alike. As part of the mall’s commitment to serve the community, a student Learning Corner was established in 2012 to provide a skill-development courses and a working space for students. In 2008, approximately 44,000 square feet of space was made available to the National Council of Social Service (NCSS) and NTUC First Campus, under the Urban Redevelopment Authority’s (URA) Civic and Community Institution (C&CI) scheme. Today, more than 9 voluntary welfare organisations (VWOs) and a childcare centre have opened their centres at Jurong Point’s C&CI space known as the Community Hub.

Currently, Jurong Point Shopping Centre spans over 750,000 square feet of retail space and houses over 450 tenants. The mall sees an average of 4 million shopper visitations every month. For more information, please visit http://www.jurongpoint.com.sg.

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Jacky Yap

Having spent one year abroad in Shanghai under the NUS Overseas College Programme, Jacky has an avid interest in entrepreneurship and web based startups. Jacky used to run N-House, Singapore's first entrepreneurial themed residence in NUS, and was also part of the organizing team for Startup Weekend Singapore 2012. You can reach him at jacky [at] e27 [dot] co

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