Fake ‘likes’, fake groups and fake profiles have been amongst the top issues faced by Facebook authorities and its users. While the company itself has been taking a number of initiatives to cut down the dangers and protect its currency, the ultimate safety lies in the hands of the users.
Granting users this ultimate power is a Facebook application Fake OFF. The app allows users to detect hoax accounts and block them from their profile.
“The idea is to protect our users from scammers and fake friends, we give you the tool to protect yourself from them in the online social network where it’s much more difficult for the naked eye to spot them (the fakes),” shared Eliran Shachar, CEO and Progenitor, Fake OFF.
A manual anti-virus!
Shachar claims that more than 10 per cent, which comes down to almost 135 million plus users are fake, which is a very alarming number.
The application actually lets users select one or more of their suspected friends and let them automatically run an investigation on them (suspects) using all the public data they spot on their profile.
“The algorithm scans the suspect timeline activity and locates not normal activity in 20 different areas of activity and then ranks your suspect in a credibility score 1-10. After you get this result, you can run a test on the suspect photos and find if one of them is taken from another place on the web,” explained Shachar.
Post the automated investigation, users are asked to manually answer certain questions about the suspect, so as to determine accurate results.
The application can be used to investigate infinite number of suspects and has features such as history scans and photo scans. Also, the app offers real time notifications of low scored friends and alerts on new friends.
Shachar shared with e27 that Fake OFF is available at no cost for its users, but has a few premium paid features too. Some of the premium features include deep scan of the suspect timeline history (up to a year back) and the unlimited photo scanning.
Users can choose to pay $1.9 for full investigation of one suspect or $9.99/m for a real time unlimited 24/7 protection wherein the app actively scans new friends and gives full results with no limitations (like an antivirus program).
The application was launched in October 2013 and claims to have almost 10,000 users so far.
Compared to the tutorials available online to identify a fake profile, Fake OFF is comparatively safer and offers definite results. However, considerable outcome of the results depends on the way manual questions are answered and thus could lead to bias or inaccurate information leading to false results.
Also, to get people to shell out money for their security on Facebook could be difficult. Especially, since the huge chunk of teenage audience would not have access to monetary resources to pay the required fee.
Nonetheless, the application can definitely serve as a basic filter to monitor profiles and keep suspicious ones at bay.