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News  16, Aug 2013

ProHukum helps law firms with its practice management software

ProHukum is a practice management platform for law firms, and is eyeing a huge market with its future products.

ProHukum (“Hukum” means “Law” in English), an Indonesian startup providing practice management software to law firms, is looking for strategic partnerships with other companies as they seek to strengthen their presence in Southeast Asia.

Founded three years ago, the business-to-business service has secured top-tier firms such as Makarim & Taira S., Adnan Kelana Haryanto & Hermanto, DNC, Nurjadin Sumono Mulyadi & Partners, and Hadromi & Partners as their customers.

Currently, the software latest version, ProHukum 4,  has two editions: Professional Edition which is targeted towards small to medium firms, and Corporate Edition featuring split billing, multi-layered discounts, and intelligent analytical reports for large law firms with more complex billing systems.

The company has recently just set up a development center in East Java  to continue further development of their next version as well as new products for the law industry.

The software, which has won several awards including iMulai 3.0, INAICTA 2010, GEPI Runner-Up and Indigo Fellowship 2011, helps law firms in their day-to-day operations from managing timesheets, matters, documents, lawyers’ performance, billable hours, and finances accurately. Utilizing this software, law firms have reported an increase in revenues due to the ability to accurately log the amount of time spent serving clients and resolving inefficiencies. Simplicity and intelligence are the two priorities envisioned by the two founders, Steven Surojo and Jessica Chandra. They have made sure that ProHukum is aligned with common law practice in Indonesia, something that sets it apart from similar services out in the market.

ProHukum also provides business intelligence reporting capabilities with various charts and metrics to measure the law firm’s performance so work inefficiencies can be revealed and necessary actions will be taken accordingly.The software analyses how law firms perform in the aspect of finance, clientele, associate, and yearly growth. In addition to that, it also supports multi-currencies which caters to firms serving multinational clients.

Read Also: PH Satellite winner Mylegalwhiz: legal work need not be tedious

Co-founders Steven Surojo and Jessica Chandra

One of the features ProHukum always highlights is the ability to detect possible conflicts of interest between partners as well as their clientele. The software has an analytical search engine for understanding possible conflicts of interest.

Most of their ProHukum’s clients are gathered through existing customers’ referral. On future expansion plans, Steven commented, “Core functionalities of Practice Management Systems are mostly the same whether they are used in the U.S. or in Asia,” hinting to the big opportunities that the company sees. “The difference is in how you implement them,” he added. For the local market, ProHukum has added “specific features that are aligned with common law practice as well as tax regulations”.

Steven also said,  “We are currently looking for more strategic partners and providers in such areas like Internet, server architecture management and hardware vendors among others,” as ProHukum intends to deliver end-to-end IT services for law firms, involving consulting, implementation and support.

ProHukum currently has two products in the pipeline, one is a marketplace service and the other deals with legal analytics, both for the business law industry.

Goutama Bachtiar

Goutama Bachtiar

Goutama is a Technologist, Consultant, Trainer, Writer & Courseware Developer mostly in enterprise space. Having written for a number of other outlets on technology and business, he is fascinated with Tech Investment and Social Tech. The e27 Senior Contributing Writer based in Jakarta counts travel, culture, culinary, coffee and soccer among his myriad interests.

  • Obed Kusman

    Looks a great software but I don’t understand it really (or perhaps I’m being gullible) why a lot start-ups in Indonesia using English language instead of our own language “Bahasa Indonesia” (Well I’m writing this in English because this website is for International market. Don’t get me wrong it’s great to use English but that will limit the market in my opinion. If Indonesian’s start-up is thinking going globally that’s fine using English language) but again ProHukum.com, what is your market? Internationally? Indonesia only? I don’t still quite get it maybe I’m just being really gullible.

  • Steven Surojo

    Hi Obed. Thanks for the read. That’s a valid question you got.
    I can’t answer for the other companies but I’ll try to give you our reasons.

    For now, our main market is Indonesian law firms. The decision makers in law firms prefer to read information in English. The terminologies such as Billing, Timesheet, and Matters are widely used by them and translating them to Indonesian language might become confusing, if not misleading.

    Furthermore, our competitors are from US and Australia. It’s easier for law firms to compare our features with those of competitors’ when they’re written in the same language. It’s easier for law firms to see our advantages over competitors when they’re written in the same language.

    Hope that clarifies a few things.

  • Obed Kusman

    Hi Steven, thanks for your quick respond. That’s interesting you mentioned that Indonesian law firms in Indonesia like to use English language format for the software instead of “Bahasa Indonesia”. But now I have another question, how are we going to explain to client when we print it out the invoices or billing? Could not these make the client is more confusing? I don’t know that’s just my observations anyway.Could not they counter sue for a confusing billing? Again, this is just opinions. I’m not a lawyer or even knows the details laws in Indonesia.

    Talking about your competitors, don’t the US and Australia law firms must have their own software based on where they practices at? Is your price competitive enough that the US and Australia law firms software market they may even consider to use your software? Again, I love the idea of your software don’t get me wrong. If guys could even make software in the cloud which is really common nowadays in US, that would be real awesome and faster. By the way are you guys both lawyers? Keep up the good work! Nothing is impossible nowadays!.

  • Steven Surojo

    Glad you asked.

    Using ProHukum, law firms can actually designate their invoices towards either Indonesian clients or International corporations. When they work with Indonesian clients, our software automatically produces invoices, receipts, cover letters, and everything else in Bahasa Indonesia. This is a must when they’re working with state-owned corporations (BUMN).
    The same thing applies to International clients. Everything will be produced in English. It’s all automatic.
    It’s really neat.

    These US and Australian-based vendors are actually competing head-to-head with us in the Indonesian market. Our pricing is definitely more affordable than our competitors’. But, pricing is not the issue here. The most important things for our market are key features, reliability, support, and brand image.

    We already provide cloud-based ProHukum. However, there are regulations in Indonesia governing legal data that must be kept confidential. So, most law firms chose to deploy our software on their premise. There is a small percentage that use cloud-based ProHukum but it’s private cloud.
    When we enter the global market such as US and Australia, I’m sure the cloud-version is the one that will take off.

    FYI, we’re working with some institutions and other vendors to create what we call a hybrid cloud. Now, that’ll be a game changer.

    Thanks for the remarks, Obed!

  • Pascal Lottaz

    Hi Obed and Steven,

    I’m working at a similar start up in Switzerland, we (timesenosr.com) are working on a software for law firms that works server based cross platform and multi lingual to cater to the diverse needs of the central european market. I would like to support you in your opinion that writing and managing your business in an international language is a plus for a firm, even though you are catering to a national market at the moment. Your clients are highly educated with an international mindset and the possibilities to compare beyond your national language, therefore it makes sense to prove that you are able to compete with service providers from abroad.

    From my experience in this field I would really recommend you though to invest time and money into the multi-lingual set up of your software. We are often confronted with employees of our clients (secretaries, lawyers) who do not speak certain languages and it is a huge plus if you can present your software as being instantly comprehensible to them as well. And also the point that Obed makes is important, your clients clients want to receive bills and documents in their language, if your software therefore is able to handle both, english and Indondesian, you win even more trust than by just using one or the other.

    Good luck with everything.

    Pascal

  • Steven Surojo

    Hi Pascal,

    Thank you for the inputs.
    As I’ve mentioned previously, our software can generate invoices in both Bahasa Indonesia and English. The system can do auto-translation based on whether the client is internationally-based or locally-based.
    I agree with you that this feature is much needed. It is actually one of the features that set us apart from our US-based competitors.

    We will definitely do this for each of the countries in which we will launch ProHukum.

    I browsed timesensor.com for a bit. Perhaps, we can discuss more about the Law industry and technology through a more personalized communication.

    Good luck with your venture!

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