Quick consumer insights app, Fastinflow wins DTAC Wizard of Apps
Held at the DTAC office Bangkok, the Wizard of Apps is an accelerate program initiated by Thai telco dtac to motivate the young innovators of Thailand.By Elizabeth Tan 30 Aug, 2013
With the aim of motivating Thai developers to create innovation and new application as well as encourage Thai people to take part actively in technology, the DTAC Wizard of Apps saw 10 stellar finalists presenting their final applications to the judges after the 4 month program for an opportunity to participate in Blackbox Connect program in Silicon Valley.
After rounds of pitching, the top prize was awarded to Fastinflow, a platform that allows marketers to get quick consumer insights in just 5 minutes. According to the judges, the startup was solving a highly relevant problem and would benefit the most from the opportunities present in Silicon Valley. Stephanie Palmeri, Principal of SoftTech VC and judge at the demo day also commented that the winning team fulfilled the three criteria of having a “smartass team, a kickass product, that address a bigass market”.
True enough, FastInFlow targets a big market of marketers who want access to quick data that does not require deep and analytical research. “It could be something like testing out your gut feeling. You don’t want to spend too much time and effort,” says co-founder, Note Chalermyuth. The platform focuses on quick and easy questions, with a maximum of five choices.
Interestingly, the team also gamified the platform by allowing users to redeem rewards for answering questions. This gives both the marketer and the consumer incentive to use the app. The marketer can then choose to either pay per questions or pay per respond.
The team is also working on a filter function to make sure that the audience who get access to questionnaires are targeted and suitable for the questions in the first place.
The runner-up went to Hamoor, an app that allows users to pre-diagnose themselves based on lead symptoms while the second runner up went to DietParty, a social mobile app that helps one to keep track of your diet with support from friends. All the other teams would also receive support from DTAC on further commercial development.
CEO of DTAC, Jon Eddy Abdullah finished off the event to commend all of the participants and their efforts during the whole program. Quoting the vision of DTAC – “Internet for everyone”, the accelerate program has truly been a successful catalyst to build an ecosystem where education and stimulation of local content can thrive.
e27 wishes Fastinflow all the best for all their adventures to come in Silicon Valley as they continue working on growing the app into a global business!