Currently, Rakuten claims that it has 150 Japanese and local merchants featured on the Singapore site, with about 100,000 products across more than 10 categories, including fashion, cosmetics, electronics, toys and household goods.
Aside from merely exhibiting the products, the Japanese venture has also invited celebrities such as Paul Foster, Keagan Kang, Michelle Chia, and Wong Lilin to grace the event, with culinary demonstrations.
In an official statement, Okamoto Shingo, Head of Singapore e-commerce business, Rakuten, said that they had seen “a tremendous response” from consumers in Singapore on their global marketplace. He added, “We thus wanted to create a Singapore e-marketplace that offers consumers access to high-quality Japanese products that are not readily available elsewhere, with the added benefits of lower shipping rates and shorter delivery times than when purchasing from our global marketplace.”
With an official channel on LINE, Rakuten could easily reach out to consumers from various countries to feature products available on its marketplace through direct messaging. At the moment, Viber still does not offer such services to businesses, but a spokesperson from the firm told e27 that the general public will see something from both Rakuten and Viber in the near future.
ViberUnited States of America
Viber is developed by Viber Media, a pioneering mobile messaging and VoIP company. Viber lets everyone in the world connect. Freely.
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Rakuten is a leading e-commerce company with more than 18 million customer accounts, focused on providing its customers with a rewarding shopping experience.
42.4M Venture Round Investors: