Angry Birds Toons, a cartoon series from Finnish Rovio Entertainment, is set to land in Indonesia this weekend. Starting March 16, local TV station ANTV will air episodes once a week for a year.
The series, based from Rovio’s hit game with the same title, has been produced since April 2012, and has landed sof ar in Australia, Brazil, Chile, Finland, France, Germany, Israel, Norway, South Korea and Ukraine.
How about other countries? They should have no reason to worry. Rovio is also targeting a potential 1.7 billion viewership from a new video channel it will launch for the series. This video channel will launch within its mobile game titles for smartphones and tablets. This will come in the form of a button — currently hidden — which will directly bring users to the cartoon. This is definitely an out-of-the-box way to reach global audience, as affirmed by Rovio CEO Mikael Hed.
In the U.S., Rovio has penned deals with Samsung Electronics (SmartTV), Comcast Xfinity and streaming-media provider Roku in bringing the series to multiple platforms, thereby going beyond the iTunes App Store and Google Play as methods of distribution. In the past two years, Rovio has actually turned itself into an entertainment company, having started selling toys, shirts and other merchandise across the world.
Mikael further stresses the company’s evolution into an entertainment provider. “Launching the channel, and partnering up with some of the best video-on-demand providers and TV networks, is an important milestone for us on our journey toward becoming a fully fledged entertainment powerhouse.”
Fifty-two episodes focusing on the original classic Angry bird characters have been already completed for the first season of the brand new cartoon series. Work for the second season is in progress. According to Forbes, Rovio has so far garnered more than one billion views on YouTube, including shorts tied to Angry Birds Seasons, Angry Birds Space and its Star Wars cinematic trailer.
The game-maker also unveils an expansion plan to hit the cinema by releasing a movie slated for 2016, led by Despicable Me’s John Cohen as producer and Iron Man’s David Maisel as the executive producer.