Shoppink, the iPhone app that converts online shops into photo catalogues is extending itself to the worldwide web on the PC too with a new service called Monday, which will be hosted on shoppink.me.
Monday on Shoppink will feature a product or a service – until stocks last – submitted by a merchant, every Monday (the weekday) at 11 AM. While the onus of delivery of the product is on the merchant, Shoppink will work as a payment collection facilitator through Paypal or a credit card.
Only one product or service will be featured per week.
The service seems to be inspired by ‘Cyber Monday‘, a term coined by Shop.org after analyzing increased internet traffic and sales on the first day that most people return to work after the holiday weekend. The term itself takes inspiration from ‘Black Friday’, a day popular and infamous in the US for deep discounts.
Bryan Lim, President, Shoppink, doesn’t mind us assimilating the similarities to Cyber Monday, but the concept is incidental, he insists. “All we wanted is to chase away some Monday blues. But, please go ahead if you want to talk about the similarities,” he says.
In second vein, he states that while similarities include special pricing + free shipping, the differences are a plenty. “There are many merchants offering discounts on a Cyber Monday, while Monday is restricted to one merchant, one product on different Monday with a different theme,” says Lim. The bootstrapped company might tweak the concept in the future as it goes along. But isn’t Monday an unusual name for an e-commerce site?
“Monday represents the beginning of the week. We think it’s good way to start the week with Monday,” Lim states.
Shoppink will announce the theme in advance and merchants are expected to send in their product info – description, special price, usual price, limited quantity and product URL. There’s no restriction on the product category. “It can be new, cool, vintage, special, cute, useful, simple etc., but it has to has to have a special price and shipping has to be free,” Lim says.
Shoppink will determine the merchant and the product to be featured on the website after considering the discounts and the utility value of the product offered.
The theme for Monday launch – October 14, 2013 – is focused on kids. Currently, the merchant and customer targeting is restricted to Singapore, but Lim wouldn’t mind the company extending into other countries in Southeast Asia in the future. “I think, it’s always good to target homeland first,” he says.
But is there a need for Monday? Many retailers often offer great products and services, which aren’t available online. Monday is a great concept not only to highlight these products and services but make these products available online. “Our strategy is to focus on finding great products and delighting customers,” Lim says.
The President of the company is hoping that social media and word of mouth will help the team spread the word about Monday. Users can add themselves to Shoppink’s Monday list to be kept updated about the upcoming themes and feature announcements.
Monday is not available on the Shoppink app and it extends the company’s reach to a wider audience. Lim and his team are keeping the service free as of now.