[Singapore] The B2B Marketing Masterclass
Learn about B2B social media, partner marketing, sales enablement, metrics and analyticsBy e27 Editorial Staff 25 Jul, 2014
B2B Marketing Masterclass
Conversing and Converting – B2B Social Media, Sales Enablement, Partner Marketing, and Metrics & Analytics
A marketer’s job isn’t what it used to be. Standing out in a world cluttered with endless ads and intrusive messaging is now all about knowing what works, and what doesn’t.
In Module One of BentoU, you learned about generating and nurturing leads, automating marketing, and using content to build trust and authority with your customers. But that’s only half the battle.
In Module Two of BentoU, you will learn the following:
B2B Social Media
Maximise the power of this often misused channel. Learn the best practices on engaging with the crowd and gaining the most exposure for your brand.
Forge that win-win situation with your allies. Discover ways to effectively communicate with channel partners and drive success through collaboration
Bridge the age-old gulf between marketing and sales. See how you can give your deal-closers that competitive edge, and how to glean valuable insights from their experiences.
Metrics and Analytics
Get measurable results, with measurable methods. Slice through the statistics to find out what really matters for your business – and how you can use them to drive improvement.
Date: 19 August 2014 (Tuesday)
Time: 9.00am – 5.00pm
Venue: SiTF, 55 Neil Road S088892