Aptly called Google AdWords, the classroom training aims to help attendees learn about the vast marketing opportunity that exists on Google’s Search and Display Networks. Topics that will be covered include AdWords Basics, Adwords Enhanced Campaigns on how it’s different and how it can effect businesses, common campaign mistakes made by local advertisers.
The Google Keyword Planner on how it will impact keyword research for organic search, clever ways to pay lower CPCs, increasing conversion rate through re-marketing, and how to evaluate which agency to outsource to. Other topics that will be covered include Google Enhanced Campaigns and crafty ways to use the Google AdWords Keyword Planner. There will also be a sharing of successful case studies and a Q&A session.