This direct carrier billing move essentially turns a postpaid account to a credit card. Will subscribers love it?
SingTel postpaid customers can now purchase digital or virtual items online by selecting ‘mopay’, providing a phone number and authenticating the process via their mobile phones. According to the official statement, the amount will be billed to the subscriber’s postpaid account.
This direct carrier billing move essentially changes a postpaid account to a credit card.
The development goes hand in hand with opay’s Asian strategy. Exactly a year ago, the company had opened offices in Korea and Indonesia. Its CEO, Ingo Lippert, in an earlier statement, had said, “Asia’s online merchants maintain an impressive tradition of providing quality online content that attracts millions of users both, locally and internationally.”
At the moment, mopay has a total of four offices in the region, and services a total of 4.3 billion consumers across 80 countries. Its list of merchants include Gameforge, Bigpoint, Valve and Wargaming. Two months ago, the company also signed an agreement with Scandinavian telco Telenor, which has subsidiaries in Pakistan, Malaysia and Thailand.
This initiative to provide a carrier billing option for purchases will also be extended to SingTel’s subsidiaries across the region, such as Optus in Australia, Telkomsel in Indonesia, AIS in Thailand, and Globe in the Philippines. Earlier in August 2013, SingTel introduced its direct carrier billing option for Google Play users.
Here is a video detailing how mopay works:
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