Experience the pulse of Asia's innovation and connect with Asia's technology industry!Love our content? We love you too!Organizing an event? Share it with Asia's tech community on e27!Change the world! Over 200 tech industry jobs in Asia and growing
News  8, Jul 2014

Smaato teams up with one of Indonesia’s biggest telcos

What will Indosat bring to the table when partnered up with one of the mobile real-time bidding exchange services?

 

Mobile real-time bidding (RTB) exchange company Smaato had a foot dipped in the Asian market for five years, but had yet to make any significant partnerships in the Southeast Asian sector. Well, that changes now as San Francisco-based company is joining Indonesian telecommunications giant Indosat.

So what’s the major reason that one of the country’s biggest telcos is teaming up with Smaato? That’s because when combined together, they can bring targeted and relevant advertising to specific Indonesian demographics, all controlled by their potential clients, using Smaato’s database and system. Indosat CEO Alexander Rusli said that his company will jointly promote and sell its mobile advertising inventories to the country’s notable partners.

Also Read: Mozilla partners Telkomsel, Toshiba, Polytron to build $25 smartphone

Smaato’s CEO Ragnar Kruse said to e27 that Indonesia is a prime target for global brands and advertisers due to its large population, high mobile phone and internet penetration and a robust middle class with money to spend. Compared to China and India, it’s the third Asian country with the highest mobile phone and user count.

Last May, Smaato said that there will be an increase in mobile gaming ads in the future as high RTBs are caused by ‘self-service controls and data’. This is also due to more mobile game publishers like EA Mobile using the service more to reach out to its target market automatically.

Stay tuned to e27 for more insights from Smaato’s CEO this week. In the meantime, budding entrepreneurs can check out the company’s booth at this year’s ad:tech asean digital marketing event from July 8 to 9 at booth SP 6.

Jonathan Toyad

Jonathan Toyad

If you want an elaborate answer on who would win in a fight between Ultraman and Godzilla, Jonathan Toyad is your man. A six-year veteran in the game journalism industry, he did words and videos for outlets such as GameSpot, GameAxis, IGN and Stuff.TV. Fears coyotes and scorched earths.

Work for a Startup

Marketing/Business development Intern
Chic Kiss Love
FIELD SERVICE TECHNICIAN
StaffOnDemand
Business Development Intern
StaffOnDemand
Marketing and Operations Manager
Chic Kiss Love
Marketing/Business development Intern
Chic Kiss Love