S'pore, Malaysia, Indonesia to get local versions of Business Insider

REV Asia has partnered with Business Insider Inc to launch dedicated sites of the US biz and tech news portal in the three markets of SEA

By Terence Ng


REV Asia, a Malaysian digital media group and a subsidiary of Catcha Media Berhad, has announced today that it has partnered with Business Insider Inc to launch local versions of Business Insider in Malaysia, Singapore and Indonesia.

The dedicated sites for the three markets officially joined Business Insider’s other international websites, Business Insider Australia and Business Insider India, on February 12, 2014.

Published and owned by Business Insider Inc., Business Insider is one of the leading business news websites in America, covering financial, media and tech verticals. Formerly Silicon Alley Insider, the digital news site has grown from strength to strength since its launch in 2007, branching out to other verticals such as entertainment and politics, said an official statement.

Business Insider currently boasts a global readership of over 40 million unique users per month, a 68 per cent increase from 23.7 million in January 2013. Of this, Malaysia accounts for 370,000 unique users per month, Singapore for 540,000 unique users per month and Indonesia for 211,000 unique users per month (Google Analytics, January 2014).

No doubt this burgeoning readership has been a major factor behind REV Asia’s decision to partner with Business Insider. “We’re extremely proud to have sealed a region-wide partnership with the world’s fastest growing business and technology news website,” noted Managing Director Voon Tze Khay. He added, “While the sites here will continue to carry Business Insider’s award-winning international content, we are committed to delivering up-to-the-minute, locally-relevant news on developments happening right here in the region, in the style and tone that Business Insider’s readership is accustomed to.”

Julie Hansen, President and COO, Business Insider Inc, said, “We welcome this partnership with REV Asia and are excited to launch Business Insider in Southeast Asia with them.”

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