StarHub launches CSR initiative 4G4Good

Through this initiative, StarHub mobile post-paid customers can donate unused talktime, data and SMS to economically deprived beneficiaries

StarHub Mobile customers are being empowered in a way no other telco customers in Southeast Asia is. From Saturday, 12 July 2014, they’ll be able to pledge unused talk-time, mobile data and SMS for selected beneficiaries through 4G4Good.

Starhub publicly announced today that it has partnered with AWWA (Asian Women’s Welfare Association), CPAS (Cerebral Palsy Alliance Singapore), ISCOS (Industrial and Services Co-Operative Society), SAVH (Singapore Association of the Visually Handicapped) and SPD (Society for the Physically Disabled) to implement this initiative.

Launched at MINDS (Movement for the Intellectually Disabled) Towner Garden School, 4G4Good enables eligible StarHub Mobile post-paid customers to pledge unused talk-time, mobile data and SMS for the month of August 2014, in support of selected beneficiaries.

Jeannie Ong, the Chief Marketing Office of Starhub, shared, “4G4Good is really about customer-driven philanthropy; StarHub is just the enabler for our altruistic customers who generously choose to pledge any unused talktime, mobile data and SMS in support of the beneficiaries. StarHub is extremely happy to be the first in Singapore to facilitate this kind of charitable campaign.”

Explaining the rationale behind 4G4Good, Ong pointed out that communication is critical in a connected world, and many cannot afford due to their economic situation. She further added,”We know for a fact that people in Singapore are very charitable and compassionate. We hope that by offering them a simple and convenient way to do their part, amidst their busy schedules, we can help them contribute to society”.

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How it works
4G4Good works by donating smartphones and pre-paid SIM cards, pre-loaded with talk-time and SMS to students from MINDS’ Vocational Experience class and on work attachments. It’s hoped that providing phones and SIM cards will allow them to find independence, while maintaining contact with their family, caregivers and employers.

StarHub then provides talk-time, mobile data and SMS on a monthly basis to a number of individual beneficiaries from the five 4G4Good charitable organisations. Free talk-time, mobile data and SMS will be provided for one year, beginning from October 2014.

Through community-centric public engagement, StarHub hopes to engage eligible mobile post-paid subscribers to support their 500 beneficiaries for one year. Additionally, working mobile smartphones and chargers can be donated via StarHub Shops at Bedok Mall, Tampines Mall, Plaza Singapura and Westgate, as well as at StarHub’s corporate office at StarHub Green. Donations can be made in sealed StarHub envelopes, available at donation boxes at the above locations, from 12 July till 31 December 2014. Donated phones are wiped clean of data to protect customer privacy.

Tim Oei, CEO, AWWA, shared, “With this 4G4Good mobile campaign, clients of AWWA will be able to save some of their limited funds for other basic needs, and yet have a very convenient way of communicating with their family and friends. It will also allow us to reach out to our clients to better engage them to fulfill our mission in empowering them to maximise their potential to lead dignified and independent lives.”

Shiwen Yap

Shiwen is passionate about exploring science, technology and entrepreneurship ideas and is an avid advocate of open source technologies and methodologies.

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