T-shirt design contest to promote Singapore and help micro-enterprises
Mix Singapore-themed graphic design with charity, and you get Crowdsourcing Week’s latest design competition for their official event t-shirt.By Elaine Huang 12 Mar, 2013
Crowdsourcing Week is set for June 3 to 7, and the organizers are partnering with 99designs and Kiva to direct creative crowdsourcing towards developing communities. The announcement includes a design competition on 99designs involving Singapore-themed art for each day of the five-day event in the city-state.
The themes follow the main topics at the event:
- Government and Urban Planning
- Marketing and Design
- Technology and Healthcare
- Crowdfunding and New Business models
- Tourism and Entertainment.
99designs will be accepting entries for another three days and 21 hours, with 145 designs from 32 designers already on the platform as of March 12.
According to the brief, the designs have to incorporate the logo, Singapore-themed elements or backdrop, and the event theme. These will be printed on a standard short-sleeved t-shirts for both male and female shirt styles.
Jesse Thomas, CEO and founder of JESS3, a creative agency which deals with data visualization, will choose the winning submission in each of the five categories. These five designs will be printed as official event t-shirts by Crowdsourcing Week. All proceeds from the sales of all merchandise will go to Kiva, a non-profit organization, which will fund micro-enterprise and micro-lending projects in developing countries. Each of the five winners will get a US$200 cash prize and a five-day pass to the conference.
Lauren Chow, who heads partner relations at 99designs, said that the campaign is a perfect example of partnering to crowdsource for social good. “We are excited to partner with Kiva and Crowdsourcing Week to support innovative social enterprise projects around the globe, and we know our community of graphic designers, who live in 192 countries, will be just as enthusiastic. This campaign is the perfect example of joining forces to crowdsource for social good.”
In perfect Singaporean slang, steady ah! (Kudos to you, Crowdsourcing Week.)
Image Credit: 99designs