Tag Archives: marketing

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5 marketing and distribution strategies for sustaining a successful app

5 marketing and distribution strategies for sustaining a successful app

With millions of apps in the market across several platforms, how do you make yours stand out? Your app is not alone. Right now, there are more than one million apps in the App Store, vying for users’ attention in nearly every category. Building a great product isn’t enough to make your app the next Angry Birds,

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RedMart and the case for performance-driven advertising

With RedMart’s recent success in securing funding, Vijay Thampy of Sently takes a look at the online grocery store’s marketing strategy RedMart has been in the news lately. Having closed two rounds of funding in 2014, the latter being a US$23 million round of financing in July, expectations are high and the pressure must be mounting even in

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Weekly Cornerplay: What will make Facebook at Work successful?

In this edition of Weekly Cornerplay, Jeffrey Yuwono talks about how marketing is a key factor for Facebook at Work to hit the bull’s eye I had dinner with a friend a few months ago. He is the head of a 500-people company, and he was telling me how he wished there was an off-the-shelf mobile app they could

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[Malaysia] Growth Hacking Malaysia

Learn about growth hacking from experienced experts and receive on the spot advice and feedback on your current growth challenges! Synopsis: “Startups don’t fail because they can’t get the product built, they fail because they can’t acquire customers” Growth Hacking Malaysia focuses on tactics and processes to achieve fast and sustainable startup growth based on the concept

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Weekly Cornerplay: Xiaomi claims it’s a services company, but it’s really not

Jeffrey Yuwono in this edition of the Weekly Cornerplay concludes that Xiaomi is more about hardware than it is about services It’s conventional wisdom that Xiaomi is an Internet services company. It sells smartphones at break-even prices as a gateway to sell profitable services. Except this might all just be a marketing ploy, because Xiaomi actually makes most

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[Indonesia] Growth Hacking Indonesia

Learn about Growth Hacking from Experienced Experts and Receive on the Spot Advice and Feedback on your Current Growth Challenges! Synopsis: “Startups don’t fail because they can’t get the product built, they fail because they can’t acquire customers” Growth Hacking Indonesia focuses on tactics and processes to achieve fast and sustainable startup growth based on

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[Singapore] Growth Hacking Singapore

Learn about Growth Hacking from Experienced Experts and Receive on the Spot Advice and Feedback on your Current Growth Challenges! Synopsis: “Startups don’t fail because they can’t get the product built, they fail because they can’t acquire customers” Growth Hacking Singapore focuses on tactics and processes to achieve fast and sustainable startup growth based on

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What’s the next wave in data-driven marketing?

Shobhit Shukla, AdNear’s VP Sales and Partnerships shares how the advent of mobile has reshaped the marketing landscape Ten years ago, many people would have had multiple items and gadgets that were used in daily life: newspapers, landline telephones, pagers, books, and coffee or tea. Today, most people function with two: a smartphone and coffee or

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4 things you need to know about cross-screen advertising: Appier

Content, format, timing and device: Appier’s new report has a trove of data about cross-screen advertising in Asia Cross-screen advertising is the next big trend, said Chih-Han Yu, CEO and Co-founder, Appier, at a press session in Singapore today morning. Yu was sharing insights from the Taiwanese marketing technology company’s latest and inaugural report on

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Google Primer offers bite-size marketing lessons for startups

Google looks to give startups the best shot at success with its new marketing advice app Primer, available for free on iOS (and soon Android) Google has launched free ‘experimental’ app Primer in a bid to help startups market themselves more effectively. The app aims to offer a ‘no-nonsense’ primer through case studies, insider tips

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[Malaysia] Digital Atelier Kuala Lumpur #01

Learn from digital & social marketing experts at a lecture/workshop by Hyper Island & award-winning digital agency VLT     Synopsis: Regional award-winning digital agency, VLT Kuala Lumpur is partnering with Hyper Island to bring you Digital Atelier Kuala Lumpur Edition #01. Enter Hackerscape at SSTwo Mall, and learn from industry mavens as they share

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[Singapore] Startups and Public Relations

Join us for a workshop on startups and public relations, and learn how to engage stakeholders in your business Synopsis: Startups = opportunities + challenges So you have your idea, your product, your company; now what? How do you make it real, make it work? What do you need to do to… …secure funding? …recruit the

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Viber needs to be seen as more than just a tech feature set: Mark Hardy

In an exclusive chat with e27, the CMO talks about life after taking on his new role, the crucial Southeast Asia market, brand Viber, his personal marketing funda, and more “Viber is in a strong position in Southeast Asia. Although LINE is prominent in certain markets, Viber leads in others, including The Philippines and Myanmar, and is really

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[Thailand] Mobile Monday Bangkok #9 – MoMoBKK

The 9th episode of Mobile Monday Bangkok (MoMoBKK) brings Xiaomi and Twitter to Thailand Synopsis: Mobile Monday would like to invite all the digital and online professionals to our event. The MoMo team is very excited as this time we are bringing speakers from Xiaomi and Twitter for the first time to Thailand. In addition, our

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Indonesian startup Valuklik raises seed funding from East Ventures

The internet marketing strategy firm will use the funding to strengthen services and expand media offerings Valuklik, an Indonesia-based performance marketing strategy startup specialising in the use of Google SEO (search engine optimisation) and SEM (search engine marketing), has received an undisclosed amount of seed funding from East Ventures. Valuklik will use the capital to strengthen its services

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