Tag Archives: marketing


What’s the next wave in data-driven marketing?

What’s the next wave in data-driven marketing?

Shobhit Shukla, AdNear’s VP Sales and Partnerships shares how the advent of mobile has reshaped the marketing landscape Ten years ago, many people would have had multiple items and gadgets that were used in daily life: newspapers, landline telephones, pagers, books, and coffee or tea. Today, most people function with two: a smartphone and coffee or


4 things you need to know about cross-screen advertising: Appier

Content, format, timing and device: Appier’s new report has a trove of data about cross-screen advertising in Asia Cross-screen advertising is the next big trend, said Chih-Han Yu, CEO and Co-founder, Appier, at a press session in Singapore today morning. Yu was sharing insights from the Taiwanese marketing technology company’s latest and inaugural report on


Google Primer offers bite-size marketing lessons for startups

Google looks to give startups the best shot at success with its new marketing advice app Primer, available for free on iOS (and soon Android) Google has launched free ‘experimental’ app Primer in a bid to help startups market themselves more effectively. The app aims to offer a ‘no-nonsense’ primer through case studies, insider tips


[Malaysia] Digital Atelier Kuala Lumpur #01

Learn from digital & social marketing experts at a lecture/workshop by Hyper Island & award-winning digital agency VLT     Synopsis: Regional award-winning digital agency, VLT Kuala Lumpur is partnering with Hyper Island to bring you Digital Atelier Kuala Lumpur Edition #01. Enter Hackerscape at SSTwo Mall, and learn from industry mavens as they share

Patrick Keenan, Managing Director, Litmus PR feat

[Singapore] Startups and Public Relations

Join us for a workshop on startups and public relations, and learn how to engage stakeholders in your business Synopsis: Startups = opportunities + challenges So you have your idea, your product, your company; now what? How do you make it real, make it work? What do you need to do to… …secure funding? …recruit the


Viber needs to be seen as more than just a tech feature set: Mark Hardy

In an exclusive chat with e27, the CMO talks about life after taking on his new role, the crucial Southeast Asia market, brand Viber, his personal marketing funda, and more “Viber is in a strong position in Southeast Asia. Although LINE is prominent in certain markets, Viber leads in others, including The Philippines and Myanmar, and is really


[Thailand] Mobile Monday Bangkok #9 – MoMoBKK

The 9th episode of Mobile Monday Bangkok (MoMoBKK) brings Xiaomi and Twitter to Thailand Synopsis: Mobile Monday would like to invite all the digital and online professionals to our event. The MoMo team is very excited as this time we are bringing speakers from Xiaomi and Twitter for the first time to Thailand. In addition, our

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Indonesian startup Valuklik raises seed funding from East Ventures

The internet marketing strategy firm will use the funding to strengthen services and expand media offerings Valuklik, an Indonesia-based performance marketing strategy startup specialising in the use of Google SEO (search engine optimisation) and SEM (search engine marketing), has received an undisclosed amount of seed funding from East Ventures. Valuklik will use the capital to strengthen its services

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Are you a devoted tweep? Check these social media marketing jobs

Social media has opened up new marketing channels for firms like Easyuni and Zestyl; apply to join them if you’re a serial Instagrammer! The advent of social media has resulted in new marketing opportunities for firms savvy enough to take advantage of this development. On Facebook, rival firms compete for likes and shares; Twitter is often

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Weekly Cornerplay: OnePlus One is two good

In this edition, Jeffrey Yuwono reviews the OnePlus One, which he says is “pretty darn good” Welcome to the Weekly Cornerplay, a guest column where each week we analyse a tech product or service. I received an invite for the One from OnePlus a few weeks ago and pulled the trigger. I’ve used it as my daily driver ever since,


4 tips to nail marketing to your mobile customers

How can a company use its website to market effectively to a mobile audience? Dan Ferguson of DesignCrowd shares ideas The world of mobile and small device usage is taking over, and more quickly than you think. Australians are moving away from desktops and computers, with Nielsen reporting earlier this year that 53 per cent of total average


Fireside Friday #7: Indian Budget, perfect marketing and Michael Bay

We’ve got our Echelon videos up! Yay! Let’s celebrate with some reads on the Indian Budget, Transformers 4 director and what pizza has to do with marketing Good news for those who somehow missed out on Echelon last month: we’ve got videos of keynotes and talks from our momentous event. Do check them out and share the love. As


How Xiaomi & Huawei disrupted mobile marketing with e-commerce

Will Xiaomi win with its internet-only scarcity model, or will Huawei triumph with its hybrid on- and offline strategy? With the emergence of Chinese brands like Xiaomi, Huawei etc, the whole landscape of smart phone retailing has been disrupted, at least in some parts of the world. Before this, major brands like Samsung have been


This startup wants to be the LinkedIn of public relations

Medialink from JFDI aims to be a platform for journalists, bloggers and businesses to connect, and enhance corp comm and PR efforts Today, with many traditional media houses expanding into online channels, and digital media publications born online, the internet has boosted the reach and size of the media sector. Mayuresh Godse, the CEO and Founder of


[Singapore] Makan@Work

Makan@Work is the best quarterly networking session for marketing professionals Synopsis: Makan@Work is the best quarterly networking session for marketing professionals. We have interesting speakers and great ‘makan’ served every time. This time we are inviting start-ups with new marketing services to tell us about their products. They will present to a panel of marketing


[Singapore] Startups and Public Relations

Join us for a workshop on ‘Start-ups and Public Relations’. Synopsis: Startups = opportunities + challenges So you have your idea, your product, your company; now what? How do you make it real, make it work? What do you need to do… …secure funding? …recruit the right people? …develop partnerships? …launch into the market? …market,