ALL STORIES ON Penn Olson

Google and Facebook in Cold War

Facebook, the world’s largest social networking site has caused Google several sleepless nights. Do a search on Google and you will realize that most opinions favor Facebook taking over the digital world. Even social media thought-leader, Brian Solis thinks the same. Today, ‘social’ is the way to go. Facebook is strongly believed to be able Read the full article…

Social Media + eBooks = Social Books

eBook sales is poised to hit the billion dollar sales mark this year and is predicted to triple by 2015 . Clearly, there is a market for eBooks but is digitizing books all we could do? Maybe not. Two entrepreneurs, Jason Johnson and Jason Illian, are attempting to not just digitize books, but also make Read the full article…

Automakers Hire Twitter Influencers as Brand Ambassadors

Beginning this week we are featuring a selection of writings on social media from Penn Olson, a blog that focuses on tech, business and marketing. You’ll come across two to three of these posts every week as we expand e27 to cover a broader range of subjects. If you are an influential Twitter user, you Read the full article…