ALL STORIES ON Social media

Local heritage brand stays competitive using integrated media channels

Janet is currently Marketing & Communications Manager, APAC at Meltwater Group. She read law and business in the UK but ended up working for an IT/ Media  company. Janet is passionate about SaaS, entrepreneurship, sales and marketing. Follow her on twitter at @janetcyu. Kee Wah, a traditional bakery chain in Hong Kong, used a combination of Read the full article…

Freelance BPO jobs are fastest growing as of Q1 2013

Freelance online jobs are on the rise, and data from Freelancer.com indicates that BPO jobs are the fastest growing as of Q1 2013. With April 2013 coming to an end, let us take a quick look at the jobs market in the online economy with data from Freelancer.com. With the recent economic downturn and recession Read the full article…

The hyperconnected life: A bane or boon?

In a latest infographic published by Internetprovider.org, a study was conducted amongst technology experts and shareholders with regards to the hyperconnectiveness of American teens in 2013. The study revealed that 55 percent of them felt that this hyperconnectivity could have positive effects for the future, while 42 percent felt that it was negative. Unlike previous generations, today’s teens and young adults have Read the full article…

Get ready for a noisier social media experience with Facebook Home

Now that Facebook has recently announced its Facebook Home initiative, Android users will literally see this social media being the center of the home screens. This means that users would have display feeds and updates on their home screens, making it easy to track social media conversations, reply back and also post their own updates. Read the full article…

Facebook ads: not only for the big guys

Small businesses can leverage on Facebook advertising campaigns to be as successful as possible. How effective is advertising on Facebook for small companies? These brands have a handful of fans, small budgets, and probably very little time to spend on social media. At a press session with Dan Levy, the director of small businesses at Read the full article…

77% of HR professionals worldwide are drowining in big data

For what it is called, is a “big data deluge” really as big as it seems? And just how credible is this information when it comes to hiring decisions? SHL’s Global Assessment Trends Report 2013 says it all. SHL, an international company which specializes in talent measurement, has found out that 77 percent of Human Read the full article…

Brand24 expands social media monitoring service to Indonesia

Another social media monitoring player sees a huge potential in the promising growth in Indonesia’s social media sphere, with Poland’s Brand24 expanding into the local market. Tagged as a social CRM and social media monitoring platform, Brand24 allows users to track internet buzz from blogs, Facebook, message boards, Twitter and YouTube as well as local leading Read the full article…