“The Between global expansion strategy”
Founders Drinks organized by e27 is a monthly evening event series held in Singapore and across Southeast Asian cities. The focus of this event series is to inspire, engage and connect technology startup communities across Southeast Asia. Each particular session and locale will experience a night of sharing and networking with leading movers and shakers of the tech startup industry.
Join e27 on its Founder Drinks Bangkok this coming Tuesday, June 17 to hear from Edward Lee, Head of International Business, VCNC and Joash Wee, General Manager, VCNC which is the creator of the Between on how they reached 7.4 million users with “0 dollar” marketing, and much more.
- Start: Tuesday, 17 June, 2014 06:30 p.m.
- End: Tuesday, 17 June, 2014 10:00 p.m.
- Venue : Hubba Thailand
- Country :Thailand
- Register here
- Organizer : HUBBA Thailand
Date: 17 June, 2014 (Tuesday)
Time: 6.30 p.m. – 10.00 p.m.
Venue: HUBBA, 19 Soi Ekkamai 4, Sukumvit 63 Rd., Prakanong Nua, Wattana Bangkok, Thailand 10110
*Note: You may take the taxi/BTS/ walk to HUBBA. For guests who are planning to drive, kindly park at BIG C Ekkamai, and then walk to HUBBA via Soi Ekkamai 6.
Map to HUBBA: www.bit.ly/newhubbamap
6.30pm Registration and networking
7.00pm Opening by HUBBA
7.15 pm The Between Global Expansion Strategy: 7.4 million users, 3 international markets, “0” marketing dollars by Edward Lee, Head of International Business, VCNC and Joash Wee, General Manager, VCNC
Aim global, from Day 1 – Releasing a global product but focusing first on local growth
When is a new market ready? – Is it the right market? How do we know? When do we start?
Sustainable expansion – An A-team, strong understanding of local markets and other ingredients
Building a monetizable product – Having the right test bed and how we developed our monetization channels.
8.00 p.m. Q & A
8.30 p.m. – 10.00 p.m. Networking & Drinks
About Edward Lee:
Edward heads international business at VCNC for leading couple app Between. He currently overseas market development operations in Japan, Hong Kong, Taiwan and Southeast Asia. Prior to VCNC, Edward was in the core design and development team for Infobank Corporation’s m&Talk, the first mobile messenger in South Korea. An electrical engineering graduate from the University of Michigan-Ann Arbor, Edward is also a registered US patent agent.
About Joash Wee:
Joash is General Manager for VCNC, overseeing partnerships and growth in Southeast Asia for couple app Between. Prior to joining VCNC, Joash was the editor of Asian tech news site e27.co, where he covered the latest innovation news and also helped bridged valuable connections for startups, investors and communities in Southeast Asia’s tech community. Joash is a Business Administration graduate, specialising in marketing, from the National University of Singapore.
About VCNC, the creators of Between:
VCNC stands for Value Creators & Company and was founded in 2011. The global mobile application company has offices in South Korea and Japan with teams in Southeast Asia and Taiwan. VCNC’s vision is to provide emotional communication services to enrich real, offline-based relationships. Between is VCNC’s third application and is now the leading mobile couple application in the world with over 7.5 million users worldwide.