This photo sharing app wants to be more than an Instagram for animals


New app on the block Petfie is currently available only on the iOS App Store. An Android version will come soon


There is a new photo sharing app in Singapore, and its name is Petfie. Launched yesterday on the iOS App Store, the platform allows animal lovers to post photos of pets and strays in the city-state.

But it’s more than just an Instagram channel for animals, said Jerome Chan, Co-founder, Petfie.

For instance, through Petfie’s location feature, animal lovers can discover more about the animal-related organisations and animals in the vicinity. One example would be the company’s collaboration with Cat Welfare Society (CWS), which allows users to create profiles for unsterilised cats and tag the photos with the ‘Sterilisation Needed’ status. Knowing the location of these unsterilised cats, CWS will reach out to members of the public and Petfie users to involve them in bringing these cats to various participating vets for sterilisation.

Also Read: Korean startup SinglePet makes bots that feed and care for pets

According to an official statement, a version for web and Android will be made available later in the year. However, Chan noted that the upcoming versions will hinge on the company’s ability to fundraise for the projects. At the moment, Petfie has not received a single cent in terms of external funding.

Elaine Huang

Elaine is a fervent believer that if there ever is a zombie apocalypse, we will all be snapping away at them with our phones and posting them onto Instagram. A Mass Communication graduate of Ngee Ann Polytechnic's School of Film and Media Studies, she enjoys writing about technology and entrepreneurs. When not hashtagging her way through all sorts of trouble, Elaine is probably contemplating how to write in the third person.

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