TO THE NEW acquires social media analytics firm, ThoughtBuzz


TO THE NEW, an India-based digital media company has just made its second acquisition in 2013. Now, it’s ThoughtBuzz.


ThoughtBuzz, a social media analytics company in India and Southeast Asia today announced via EFY Times that it has been acquired by TO THE NEW, an India-based digital services network.

Puneet Johar, managing director at TO THE NEW, said that they have “drawn up plans to invest and scale-up ThoughtBuzz”. This will also see TO THE NEW integrating ThoughtBuzz’s social media services into their digital services portfolio. He added:

“The acquisition of ThoughtBuzz will bring an industry level focus to our services and base them on key consumer and competitive insights.”

With this undisclosed acquisition set in place, Ashok Patro, co-founder and COO of ThoughtBuzz shared that this will see “more innovative” and smarter “digital solutions to meet end-to-end needs of the customers and clients”.

In July, TO THE NEW made its first acquisition this year with a Singapore-based digital media agency, Techsailor. The India-based company also announced their plans to invest US$10 million over the next two years to aid future growth in Southeast Asia.

We covered ThoughtBuzz all the way when it launched back in 2009 where people said that social media is just a bubble.Now, its clients include Toyota, Air Asia, Raffles Hotels, 3M and Edelman.

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Elaine Huang

Elaine is a fervent believer that if there ever is a zombie apocalypse, we will all be snapping away at them with our phones and posting them onto Instagram. A Mass Communication graduate of Ngee Ann Polytechnic's School of Film and Media Studies, she enjoys writing about technology and entrepreneurs. When not hashtagging her way through all sorts of trouble, Elaine is probably contemplating how to write in the third person.

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  • Mandira

    This is second acquisition by TO THE NEW in Singapore in as many months. Looks like they are expanding aggressively in ASEAN.