NEWS

Translating Japanese ideas for a global market by Lisa Katayama

e27’s Echelon 2011 kicked off Day 2 with a talk by Lisa Katayama of TokyoMango. The Japan born journalist currently lives in San Francisco and is focusing on The Tofu Project.

By Joash Wee

Lisa’s keynote starts with some background on herself before heading off to how she started off TokyoMango which brought her around the world while still being able to study the Japanese culture. Her travels and experiences made her realize how the different culture of Japanese allows for creative ideas which, however, do not translate outside of the Japanese market. Hence, the idea of The Tofu Project which draws experience from people familiar with both Silicon Valley and Japan which aims to help Japanese startups go global through equipping them with necessary soft skills. The project is currently run by volunteers while actively seeking sponsorship.

To quote Lisa on her idea of what The Tofu Project aims to do for the Japanese startup community,“….the best way to save Japan, if Japan needs saving, is to empower them with the ability to create the best ideas..”

This post is a live update of Echelon 2011.