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Technology  14, Feb 2014

Twitter Trends now available in Thailand and Vietnam

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Will Twitter Trends benefit marketers in the two Southeast Asian countries? A Thai social marketer shares his views

Twitter announced today that it has added another 50 locations to support its Twitter Trends feature, bringing the total number of locations supported to more than 210. The list includes cities from Southeast Asian countries Thailand (Bangkok) and Vietnam (Ho Chi Minh, Hanoi, Hai Phong, Can Tho, and Da Nang).

Twitter Trends was first launched in 2012, where it aggregates popular phrases or hashtags used in a certain location. Marketers, especially those engaging audiences on social media platforms, could definitely benefit from understanding what people are tweeting about.

In January 2014, Facebook, too, launched Trending Topics on the web. There is also Google Trends which has been around since 2006, which is now updated daily to reflect what users are searching for.

Read Also: 3 hot mobile e-commerce trends in Asia

In an interview with e27, Pawoot Pongvitayapanu, Founder and Director, Zocial Inc, a company which handles social monitoring in Asia, said that Twitter isn’t too popular with marketers in Thailand. Facebook and Instagram, on the other hand, were said to be much more popular. In the first quarter of 2013, Zocial reported 18 million users on Facebook, 2 million users on Twitter and 630,000 users on Instagram in Thailand.

In addition, he added that he uses Thailand Trending to find out what the top retweets, mentions, and hashtags are.

 

Elaine Huang

Elaine Huang

Elaine is a fervent believer that if there ever is a zombie apocalypse, we will all be snapping away at them with our phones and posting them onto Instagram. A Mass Communication graduate of Ngee Ann Polytechnic's School of Film and Media Studies, she enjoys writing about technology and entrepreneurs. When not hashtagging her way through all sorts of trouble, Elaine is probably contemplating how to write in the third person.

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