Will Twitter Trends benefit marketers in the two Southeast Asian countries? A Thai social marketer shares his views
Twitter announced today that it has added another 50 locations to support its Twitter Trends feature, bringing the total number of locations supported to more than 210. The list includes cities from Southeast Asian countries Thailand (Bangkok) and Vietnam (Ho Chi Minh, Hanoi, Hai Phong, Can Tho, and Da Nang).
Twitter Trends was first launched in 2012, where it aggregates popular phrases or hashtags used in a certain location. Marketers, especially those engaging audiences on social media platforms, could definitely benefit from understanding what people are tweeting about.
Read Also: 3 hot mobile e-commerce trends in Asia
In an interview with e27, Pawoot Pongvitayapanu, Founder and Director, Zocial Inc, a company which handles social monitoring in Asia, said that Twitter isn’t too popular with marketers in Thailand. Facebook and Instagram, on the other hand, were said to be much more popular. In the first quarter of 2013, Zocial reported 18 million users on Facebook, 2 million users on Twitter and 630,000 users on Instagram in Thailand.
In addition, he added that he uses Thailand Trending to find out what the top retweets, mentions, and hashtags are.