Mobile advertising company, Art of Click, has announced receiving nearly half a million US dollars (SG$589,000) of seed funding from Wavemaker Labs and the Singapore National Research Foundation (NRF).
Considering the tough times the global economy is going through, Art of Click considers the funding an “impressive feat”.
Art of Click, according to Paul Santos, Managing Partner, Wavemaker Labs, is aiming to revolutionize the way mobile advertising is purchased and managed by cutting out the hype and complexity and focusing totally on the outcomes clients want.
“Wavemaker and the NRF have invested SGD 589,000 to help Emmanuel (Emmanuel Allix, CEO Art of Click) and his very experienced team attempt to spark a revolution with their bold vision of pure CPA (cost-per-action) based advertising,” Santos was quoted as saying in an official release.
“What do advertisers ultimately want? Do they want shiny new technology? Do they want clicks? We believe that advertisers ultimately want their target market to do something with their brand (e.g. learn more about it, sign-up, download a coupon, buy, etc),” Santos added.
Art of Click has operations in key Asian markets – Singapore, India, Indonesia, Malaysia, Philippines, Thailand and Vietnam – and claims to have more than four billion monthly add impressions.
Expressing his “thrill” on securing the fund, Allix, said, “We are very thrilled to be supported by world class investors like Wavemaker and the NRF, in our mission to develop a tremendously ambitious project. We are developing a post-click optimization platform aimed to shift advertising budgets into real ROI-projects.”
Allix, before founding Art of Click in 2011, has led business and operations at Pudding Media a full service Mobile Advertising solutions provider; worked for GroupM Interaction (a WPP media investment company) where he served as Regional Mobile Director and prior to joining GroupM, spent over 15 years in the IT and Internet arenas across Asia and Europe including at Singapore Airlines.
Meanwhile, Art of Click also announced new senior level appointments with Wandrille Pruvot, ex Adsmobi and BuzzCity, being roped in as the new Chief Revenue Officer; Jens Bohnwager as Chief Technology Officer; and Damien Velly, as Technical Senior Consultant. The mandate for the new team is to further accelerate Art Of Click business growth and technology implementation.
It also is looking to expand and is on the lookout for local talent to add to the international team. Allix said, “The company is looking for individuals with unique expertise in Digital, Mobile, or Big Data. If you are based here in Singapore, I encourage you to contact us for exciting opportunities, as our hiring plan is to triple our resources within the next six months.”