Viddsee is an online platform for sharing and watching independent short films. While video sharing platforms like YouTube are already popular, Viddsee differentiates itself by providing a curated experience, focusing only on the stellar films. Users can then watch these short movies according to country, and then provide their rating and comments.
Noting that 40 percent of its users watch films on mobile devices, Viddsee’s founders have recently launched an improved version of the website, in order to improve the viewing experience for this set, as well as attract a bigger audience from within Southeast Asia and the rest of the world. e27 met with Viddsee co-founders Derek Tan and Ho Jia “Jian” at Echelon 2013, where they demonstrated their latest mobile web app. The mobile web version was launched to the public on June 17th.
The Viddsee website itself provides an adaptive experience, meaning that it adjusts to whichever screen resolution and format being used by the viewer. Users only have to go to www.viddsee.com, and the site will adapt to provide the best interface, whether it’s a desktop computer, tablet or smartphone.
What’s so good with a mobile experience?
Viddsee has shared some trends among its target market so far, and the founders’ observations are that users from some 98 countries are fond of watching six to 10-minute films. The top categories are Family, Love and Loss. Providing easier access on mobile devices will help address short attention spans, and will be useful among users in the region who primarily access the Internet through their mobile devices.
The mobile web version allows users to give micro-ratings, which can refer to the story, acting, camera and sound production of the movies they have watched. Viddsee also encourages engagement and exchange — the new version lets users carry on conversations through their existing social networks like Twitter and Facebook.
No native app yet, but focus is on growing the community
There is a debate between whether a native app or a mobile web version is the best way to address a smartphone and tablet audience. On one hand, an adaptive design lets users have the best experience even as they switch devices and screen sizes. It’s easier for developers to build on these platforms. However, native apps provide a more direct access to the application – straight from a user’s home screen or app drawer.
Viddsee’s founders told e27 at Echelon that a native app is in their plans, although the focus at this point is growing the community of users and improving engagement. “The decision of launching a web version is really driven by the consumption of our users with 40 percent coming from mobile devices,” says Jian. To improve its visibility, the Singapore-based startup has been participating in local and regional film festivals, which includes partnerships with the Singapore Short Film Awards. Viddsee was also among the exhibitors at our recently-concluded Echelon 2013.
Are you looking to watch good-quality curated short films from around the region? Check out Viddsee now from your desktop or mobile device.