Why Malaysia needs more SKUs online
According to e-commerce.milo, Malaysia’s e-commerce sites are lacking in SKUs, or stock keeping units. Just why is this measure so important?By eCommerceMILO 09 May, 2014
The idea is dead simple, before you can buy something online, the products (SKUs), have to be available online first. If it isn’t online, it can never be discovered, then of course consumers won’t be able to hunt it down and buy it online.
That’s why Products Availability Online (PAO) – PAO is a good health indicator on where the e-commerce market of a particular country is heading. Let’s take a quick look on PAO of leading online marketplaces in selected countries.
So, how about Malaysia? Let’s take a look at the local online marketplace king – Lelong.my, and the king of online classified – Mudah.my.
To grow Malaysia eCommerce industry, one of the key metrics is to grow the number of SKUs online. With online sales a measly 1% of our total retail size now, there’s plenty of room for growth! You wouldn’t want to miss our summary earlier on The Ultimate Guide to E-Commerce Statistics of Southeast Asia & Malaysia.
1) These SKUs are not unique, not repeated SKUs count, in actual it could be lesser.
2) Product Availability Online doesn’t mean that the stock is available too. Read For E-commerce Business, Stock Management still Holds the Key to Success.
3) For Lelong’s SKUs count, we excluded 2 categories, namely “House & Property” and “Rental, To Let and For Hire”.
4) Mudah.my is an online classified site, but it is leading in terms of traffic, thus a good benchmark to understand about PAO. Again, we excluded a few categories, namely vehicles (cars and motorcycles), jobs, property, travels, item for swap etc.
Taobao China Taobao Marketplace is the online shopping destination of choice for Chinese consumers looking for wide selection, value and convenience. Latest funding: Not specified Investors: Not specified
Amazon United States of America Amazon is an e-commerce retailer that provides a number of products in two segments. It provides its users with merchandise and content purchased for resale fro Latest funding: Not specified Investors: Not specified
Tokopedia Indonesia Tokopedia is an online marketplace that enables individuals and small & midsize business owner to open and maintain their own online store easily and free. Latest funding: Not specified Investors: Not specified