In May, Rainmaker Labs, a Singapore-based company, launched their mobile rewards app for shoppers. Partnering up with two big retailers, Ossia International Limited and VGO Corporation Limited, they managed to bag collaboration deals with the numerous local and international brands like Bread & Butter, True Religion and World of Sports.
In fact, World of Sports, a local sporting goods retailer, shared that they have “seen basket sizes increase by as much as 20 percent with ShopGuru’s tiered rewards system.”
Chief operating officer of VGO Corporation Limited, Jasmine Tan added that one of the key reasons why they had partnered up with the technology startup in the first place was that there is an ease of implementation and the team has both the expertise and market knowledge required.
Founded by a trio, Andrew Wong, Alex Leong and Neo Zhi Zhong, ShopGuru has been relatively active since their first release of the app on both iOS and Android devices. The launch, held strategically in one of the most expensive districts in Singapore, Orchard Road, and in one of the most posh shopping malls, Mandarin Gallery (with the likes of Vertu), revealed their brand position and gave the app the hype that it needed to kickstart growth.
Users can receive points for browsing within the app, walking into stores, purchasing items in specific retail outlets, and getting referrals from friends. Once, when I was talking to a buyer or seller on Carousell, a mobile-commerce app, she actually asked me to download ShopGuru and use her referral code so she could earn points. These points could then be used to redeem rewards like a S$5 voucher at Toast Box, S$10 gift card for The Body Shop or even donate a dollar to the Singapore Cancer Society.
World of Sports added,
“Since the app’s launch on 15 May, World of Sports has been rewarding ShopGuru users with bonus points for spending at least a specific amount such as $50, $100 and $200 per transaction on top of the usual rewards for one point per $1 spent. With this system in place, shoppers began spending more to reach the next tier of rewards, in some cases as much as 20 percent more.”
Deployed at over 180 individual stores across over 70 retailers in 60 malls island-wide, it’s only a matter of time before ShopGuru enters the regional market.
Featured Image Credit: Shutterstock