Yahoo! Japan has made a move to strengthen its influence in the smartphone application space by acquiring Community Factory, a Japanese startup founded in 2006. Community Factory focuses on developing social media and social applications for smartphones. The Japanese startup’s most popular smartphone application is DECOPIC.
DECOPIC is a smartphone photo application that allows users to change the way they use their iPhone camera by being able to decorate their photos with stamps, frames and the use of filters. The photos are able to be shared to a variety of social networking services such as Facebook, Twitter, Sina Weibo, RenRen and Mixi. In addition, Community Factory added the DECO SHOP function in May 2012 to allow users to make in-app purchases. DECO SHOP partnered SANRIO to provide Hello Kitty merchandise. The app is targeted at young female users and has reportedly reached seven million downloads. DECOPIC’s users come mainly from Japan, South Korea, Taiwan, China, Hong Kong and Thailand.
Community Factory has also developed other apps such as piqUp, a photo management application.
According to a report on TechCrunch Japan, Yahoo! Japan’s acquisition fo Community Factory came at a cost of JPY 1 billion yen (about US$12.8 million). Initial investors in Community Factory includes Mixi, Mizuho Capital, Nissei Capital and UFJ Capital Mitsubishi.
Featured Image Credits: Community Factory