This is according to a team of researchers at Cambridge who first collected a bunch of Facebook Likes data from 58,000 U.S. volunteers. From this data, they then created a statistical model that consists of several algorithms to predict the volunteers’ religion, race, sexual orientation, and other personal attributes. The volunteers submitted their “likes”, demographic information and underwent psychometric testing using the myPersonality app created in 2007 by Dr. David Stillwell.
Well, the findings were surprisingly accurate in decoding a user’s gender and race with up to 93 percent accuracy, some other predictive results are just plain wacky. For example, single people are more likely to like Hunger Games and Manga Stream. And homosexuals are more likely to like Kathy Griffin, the famous stand up comedian. Other more interesting stats include revealing that the people who are dissatisfied with life, actually like the iPod! (That’s over 10 million people) Lastly, people who like Prada and Nietzsche are more competitive.
So what do you think? Yea or Nay? Try looking at your own Facebook Likes now, does it really reveal who you are? I’m not too sure about the accuracy of it but in order to make myself feel smarter, I just went to like Morgan Freeman’s voice on Facebook.