On Device Research has recently published an interesting report on Mobile Malaysia: ahead of the pack. The report helps us to understand the mobile landscape in Malaysia, especially the smartphone trend, and how it implies to mobile commerce and mobile payment. To our surprise (and possibly yours too), Malaysia fares better in mobile landscape compared to most Southeast Asia countries, and even United States!
Key statistics of mobile users in Malaysia
Population: 29 million, 70 per cent urban (officially surpassed 30 million by 27 Feb 2014) Internet penetration: 66 per cent (that means ~ 20 million internet users) Mobile penetration: 140 per cent (47 per cent Malaysians own more than 1 mobile phone) 3G subscription: 10 million (more than 15 million according to MCMC)According to World Bank, Malaysia, with 140 per cent mobile penetration, is leading Indonesia, Thailand and even United States! Only Singapore and Vietnam in Southeast Asia have higher mobile penetration than Malaysia. Read Also: E-Commerce Infographic: Understanding online shoppers in Malaysia Our earlier report shows 27 per cent smartphone penetration, but the latest data stands at 35 per cent, which means there are more than 10 million smartphone users in Malaysia. McCann even predicted that smartphone penetration in Malaysia will rise to 60 per cent by 2015.
Mobile commerce in MalaysiaAccording to Nielsen and PayPal Analysis, e-commerce market size in Malaysia was supposed to be RM 3.65 billion in 2013, including the transactions of both, services and products. If we refer to Euromonitor's report, RM 1.24 billion (or 34 per cent of PayPal's report) are products-only transactions.
Mobile paymentSince movie tickets are the most popular items Malaysians buy on smartphone, let's take a look at what kind of mobile payment methods accepted by the leading cinema in Malaysia - GSC. top online payment methods in Malaysia, only 12.5 per cent of payments here are going through PayPal, Cash, COD, Celcom AirCash etc. Plus, there are only a few hundred thousands of PayPal users in Malaysia. This reflects the reality of lack of strong mobile payment services in Malaysia.
Bank accounts are common and easily accessible to a large majority -- bank transfers are the most common way to pay for things online Credit cards are reasonably widely used -- over 8 million Malaysians have one None of the three mobile operators enjoy a monopoly that would make it easier to introduce a widely adopted m-payments solutionFor more mobile insights in Malaysia, check out the slides by On Device Research below (or view it on SlideShare):
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