2018 is in full swing and it’s time to gather information regarding the brand new social media tools that you can add to your social media marketing stack. This is important because social media is where every business wants to be and should be to achieve brand awareness, recognition, engagement and unprecedented revenue levels. Leading social media marketing agencies in Kolkata have carefully curated and compiled a list of the most happening social media tools of the year, which is given below. So, let’s cut it short and introduce you to some of the social media tools that you must embrace right away in 2018. 1. Fastory You already know what a huge hit Instagram stories are, right? So, here you have a graphic editor tool that allows you to craft awesome, attention-grabbing Instagram stories that you can share everywhere. Think Fastory as Canva for Stories. Using this tool, you will no longer have to worry about creating static or animated stories. This tool will take you through four very simple steps:
  • Select an animation for your text
  • Upload or choose a photo or video
  • Add your company logo
  • Publish your story on Fastory
The best part about this tool is when you “publish”, Fastory straight away sends the stories to your email. You can easily download them from your email on your smartphone and upload onto not just Instagram, but also Snapchat. However, kindly note that stories that are created with the free version of Fastory come with its own branding in the lower-left corner. 2. Storyheap Are going crazy having to manage both your Instagram and Snapchat stories? Storyheap is probably the only effective tool that lets you seamlessly manage your stories on both the mentioned platforms from a single dashboard. This tool not only helps you to create but schedule and analyze your stories, as well. Wondering how Storyheap works? Well, it functions like most other social media management tools, except that fact that its focus is only on stories. In order to schedule a story, all you have to do is upload an image or video and select the time of posting. In addition to crafting and scheduling stories, you can also see and assess the performance of your stories, as well as, the growth of your accounts with the help of this tool. Storyheap offers 3 pricing packages, which is US$49/month, US$99/month and US$199/month. If you want to try it out before purchasing, the tool comes with 7-day free trial. 3. PixelMe Savvy marketers are in awe with this URL shortener tool. PixelMe also come with a 7 day free trial pack and then you can purchase it at US$10/month, US$29/month, US$79/month or at custom pricing. PixelMe allows a social media marketer to include a retargeting pixel in a link and when people click on these links, marketers are able to retarget the people with ads on Instagram, Facebook, Twitter and so on. Using this tool is extremely easy and all that one need is an account where pixel IDs of the ad platform is added. For instance, for Facebook ads, it will be Facebook Pixel. After you have created an account, copy and paste your link into PixelMe and let the tool generate a shortened link. 4. Botletter Facebook now boasts of more than 2 billion active monthly users in the world! Needless to say, any tool for FB is a tool that marketers need to scoop up right away. One such tool is Botletter, which helps to send newsletters on Facebook messenger. Botletter provides its users 1,000 messages free every month and after that, the prices start from US$23.50 per month. You can also get custom pricing as per your specific requirements. Since the number of Facebook users are constantly on the rise, Facebook messenger is considered as a very promising marketing channel. With this tool, you can enhance your Messenger subscriber list, send them messages and analyze your performance. It is very easy to use Botletter as it is like most other marketing tools. The only difference being that you send Messenger messages with this tool. Apart from sending messages, you can also add images, call-to-action or a title to grab the attention of your targeted audience. If your audience is more on the messenger than emails, such as teens, the millennials, etc., this tool is totally worth it! 5. Anchor Videos Anchor Videos is a futuristic tool that magically lets you transform audio into video and share it all over the social media channels. Anchor, a highly popular audio network application, recently added a new feature, known as Anchor Videos. This tool is completely free and you can instantly turn beautiful audio recordings into animated videos, along with your transcript. If you’re wondering how it works, you need to record your audio by making use of the Anchor app. After that, you need to tap on the video button. The app is going to automatically transcript your audio and allows you to share an animated video to various social media platforms. Before creating the video, you can check and edit the transcript, if required. Also Read: 5 productivity myths that need to be debunked Social media experts are very excited about this tool because sharing audio on any social media sites was once considered notoriously difficult. With this tool, even that mountain has been crossed. Which social media tools are your favourite in 2018? Have you used or are using any of the tools mentioned above? Please feel free to share your experiences and suggestions in the comments section below. -- e27 publishes relevant guest contributions from the community. Share your honest opinions and expert knowledge by submitting your content here. Image Credit: kantver / 123RF Stock Photo