Starting your own business is a wonderful feeling, but with it comes great responsibility.

Earning profits is not easy and you need to take help of online channels to solidify your branding, generate leads and an ample number of conversions. This is where digital marketing is so successful.

Here are five super useful digital marketing tips that startups can use to run their business profitably.

1. Publish interactive evergreen content

Evergreen content is a piece of content that always remains relevant. A good example of relevant content is “How do you find the square root of a number?”. A tutorial like this will remain relevant forever.

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Imagine you are an educational startup and you create a library of useful resources for students having tutorials related to each and every subject or the subject that your business targets. Students can easily register on your site in order to learn more about your company and your chances of conversions are automatically increased.

Only publishing evergreen content won’t give you the maximum returns unless you make it interactive. Interactive content is the one that takes input from the user and changes itself accordingly. This means the content adapts itself automatically according to the needs of the user.

This quiz from Women.com is a great example of interactive content in action.

2. Use SEO to improve your organic visibility

SEO has always remained one of the best channels to improve the organic visibility of your business. The key here is to start early because SEO takes both time and effort to generate results.

Always hire a professional SEO expert who follows the search engine guidelines to optimize and promote your website because an unprofessional person might ruin your chances of ranking high on Google or other search engines.

The Google ranking algorithm is focused on two major factors — content and links as suggested in this SEO guide. The SEO expert will help you to improve the content quality on your site and also help you earn authoritative backlinks.

This way, your business presence will start to improve organically leading to more leads and sales.

3. Educate your customers and avoid overpromotion

You need to plan your marketing strategy according to the behaviours of Gen Z audiences. Gen Z audiences are individuals who are born between 1995 and 2000. They hold around US$44 billion buying power in their hands.

One characteristic feature of Gen Z audience is that they hate promotion. Businesses who over-promote themselves via social media or other digital channels are avoided by Gen Z. Besides, they love businesses who educate them and are able to solve their questions.

Hence, depending on your buying cycle, you need to understand the type of micro-moments that your audiences will go through.

And, once identified, you need to create content that effectively answers each and every question that the user might put up. Mercato does a great job in creating question-based content starting with “How”. In their blog, they post blogs based on question-based searches in order to increase their chances of ranking higher on Google for question-based searches and also to help the user during their micro-moments.

This way, your business would be able to answer the queries of the users and gradually people will start loving your business.

4. Use the help of nano influencers

Influencers are people who have a loyal following. Social media influencers are celebrities or stars who have millions of followers and companies pay them to promote their services on their social media profiles.

Similarly, nano influencers are normal people like us who have just thousands of followers in their social profiles but the impact remains the same. You can tie up with nano influencers and ask them to promote your brand.

Here is a list of 55 influencer marketing platforms to help you find your ideal influencer.

A word-of-mouth recommendation is the best recommendation your business can have. Imagine your business receiving recommendations from a number of nano influencers and people starting to visit your website to inquire about your products or services. It won’t cost you a fortune to tie up with nano influencers because as a startup, you might be having a limited budget.

Influencers can have a huge impact on your business and it can help you improve your branding and conversion efforts.

5. Run contests and giveaways

Freebies, contests, and giveaways have always been one of the best ways to attract the attention of your target audiences. Before running a contest, always plan your goals and what you wish to achieve from the contest.

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Identify KPIs that are easily measurable like the number of people who will sign up for the contest.

The goal of the contest could be to generating traffic to your website or increasing the number of email subscribers.

It is best to define your target market, demographics, geographic location and social media usage of customers because segmentation always helps to deliver the maximum results.

Over to you

Digital marketing is essential for each and every company whether it’s a new business or one that is been in the business for long. You simply can’t avoid it. The sooner you start, the better it is for your business.

Now that you have learned about the various tricks to run your digital marketing campaign, it’s time to get started! Use the above five tips to improve your online presence and generate more leads.

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