Affle Group recently appointed Parulian Lummy Sitorus (or fondly known as Ade) as the director of sales for its “Ripple” rich media and video ad network business in Indonesia.

Ade, an Indonesian native and having worked in the industry for sixteen years, holds an in-depth understanding of the diverse local market. His wide experiences come from working in various leading digital and traditional media companies before joining Affle Group.

He also held senior positions at Admax Network, Multiply Indonesia, Sun Televisi Network and MTV. Prior to his current appointment, Ade was country lead and sales director at Komli Media Indonesia. At Ripple, Ade’s core responsibilities will include building strategic partnerships to help grow the business and lead advertising sales and business operations in Indonesia.

According to Co-founder and MD of Ripple, Anuj Kumar said that Ade brings a wealth of knowledge and in-depth market experience to the Ripple team in Indonesia. Indonesia has always been one of the most important business markets in South East Asia and building it as a regional operations hub is expected to drive much greater growth for the business. Ade Parulian said that he is very happy and excited to be part of the Affle family and to be given the opportunity to contribute positively towards the growth of the company.

Since its launch, Ripple has grown massively in Asia by delivering over 12 billion monthly ad requests and establishing partnerships with publishers and advertisers in the region. Affle Group  is a Singapore headquartered ‘Smart Media’ company that has expertise in all key areas of the digital media eco-system. The announcement came about as part of Affle Group’s plan to merge Ripple’s regional business operations and build Indonesia as the hub for further South East Asia business expansion. Ripple is Affle’s rich media and video advertising network delivering integrated advertising solutions across all smart screens.

Image Credit : HR Dave