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Ahlijasa founders with Anis Uzzaman (General Partner & CEO, Fenox VC) at the awarding ceremony

Fenox VC, together with Indonesian Agency for Creative Economy (Bekraf), has declared Ahlijasa as the winner of Startup World Cup Indonesia, the regional finale of Startup World Cup.

The startup will represent the Southeast Asia region at Startup World Cup grand finale to be held in Silicon Valley in March 2017. Ahlijasa also stands to win US$1 million in investment, among other prizes.

Ahlijasa is an on-demand platform for laundry services operating in Greater Jakarta Area. Founded by Jay Jayawijayaningtyas and Made Dimas Astra Wijya, the startup is currently attending the GnB Accelerator Programme, run by Fenox VC and Infocom.

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The Indonesia round of the Startup World Cup event claimed to have received about 800 applicants from cross Southeast Asia.

Ten startups from Indonesia and other Southeast Asian countries made it to the final round, that include Qlue, U-Hop, ProSehat, Kashmi, Talenta, RecomN/Sejasa, KlikDaily, Kioson, and Taralite.

One of the key attractions of the Indonesia regional event is the Wildcard Round, where five local startups from cities outside of Jakarta will be given an opportunity to present their business pitch to judges, consisting of Arya Ariotedjo (Founding Partner, Grupara Inc.), Ferry Hutomo (Deputy of Capital Access, Bekraf), Jeff Quigley (SEA Regional Manager, Fenox VC), and Anton Soeharyo (CEO, Touchten). Bekraf is going to send the startups to Silicon Valley to take part in the workshop session at Startup World Cup.

Three startups came out as winners of the Wildcard Round: Azzam Trade (Bandung-based online trading partner for Muslim clothing wholesaler), Paprika (Medan-based online cashback platform), and Ojesy (Surabaya-based on-demand motorbike taxi service for women).

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The judging panel which picked the winner consisted of Ricky Pesik (Deputy Chairman, Bekraf), Khailee Ng (Managing Partner, 500 Startups), Kevin Aluwi (CFO, Go-Jek), Patrick Walujo (Co-Founder and Managing Partner, Northstar Group), and Leon Hermann (Associate, Global Founders Capital).

“When I first heard of this event, I thought it was a football event. I thought I was going to send my companies to play football!” Khailee Ng, Managing Partner at 500 Startups, said.

“Back in the days, tech companies are like a different niche … But today startup is also a form of spectator sport,” he added.

He also stated that he chose the winning startup based on their potential for growth.

The Indonesia round of the Startup World Cup is the first of several rounds being held in 15 countries.

The next round will be held in Tokyo in late September.