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Anu Gupta
Director, Asia PR Werkz

About

Anu started her public relations career in Bangalore (India’s Silicon Valley) close to 20 years ago, following which she moved to Dubai and set-up her own public relations agency – Watermelon PR. Watermelon PR grew to become one of the strongest local independent public relations agency in Dubai, UAE.

After her move to Singapore, she spent a few years as a freelance writer contributing to The Asian Parent, The Huffington Post and several corporates. In 2016, she joined the then newly set-up public relations agency in Singapore as a Consulting Director. That started her journey to work closely with the startup ecosystem in Singapore and the region.

She believes that her greatest strength is her deep understanding of the industry, media landscape across the region and working models that start-ups actively look for in their PR partners.

In 2017, she joined Singapore’s largest local PR firm, Asia PR Werkz as an Owner Director. She went to set up the start up practice that works actively today with firms from across industries like online travel, e-commerce, fintech, Insurtech, wealth tech, related associations and many more. The team strategizes and executes communication campaigns for these companies across the region. She believes that the the startup ecosystem in Singapore is at an exciting stage of growth today.

Experience

Asia PR Werkz

Sep, 2017 ‑ Present


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I'm based in

Singapore, Singapore