Image credit: 501room / Shutterstock

Image credit: 501room / Shutterstock

Samsung is still beating Apple in an important Asian market: Hong Kong. The South Korean mobile giant claimed 31 per cent of mobile users in the city in the second half of 2014 versus Apple’s 21 per cent, according to research conducted by location intelligence company AdNear. The study ran between July and November.

Android claimed the majority of Hong Kong’s mobile OS users by far, taking 68 per cent versus iOS’s 26 per cent. That lead was lower in the Central Business District, where iOS user numbers were significantly higher (exact numbers were not shared).

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But beyond the tussle at the top between two of the world’s most famous mobile device makers, the study also shared some other interesting insights into Hong Kong’s mobile market and user behaviour.

Interestingly, females topped male users in the 16-24 year old bracket for mobile activity (36 per cent versus 30 per cent). Women were also more likely to own an iOS device than men (33 per cent to 29 per cent).

Overall, the majority of mobile users in the city were found in the 25-35 age bracket, with men outnumbering women 63 per cent to 37 per cent. Men used their smartphones more on weekends, and women more on weekdays.

Despite the growing trend around fitness trackers and wearables, healthcare apps are still a minority in Hong Kong at only five per cent, with the three most popular being games (22 per cent), social networking (19 per cent), and entertainment (12 per cent). Others were music, lifestyle, utilities and news.

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As workers wind down towards the end of the day, mobile usage across all locations in the city peaked at between 5PM to 7PM. Users of iOS typically showed two to five times higher engagement.

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