Susie Sugden
Susie Sugden is an e-commerce and retail expert based in Indonesia since 2011, specializing in digital marketing and merchandising. She co-founded Lazada.co.id, Indonesia's biggest e-commerce site, and later worked as Managing Director at SITTI Teknologi, a major Indonesian online contextual advertising network. In 2012 Susie co-founded Vela Asia, to provide turnkey e-commerce solutions for local and international businesses looking to access Indonesia’s growing consumer class. She is a regular commentator on Asian eCommerce. Prior to moving to Indonesia, Susie was a retail specialist at the Boston Consulting Group.
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Articles by Susie Sugden
Category Killers: Indonesia to see specialised e-commerce in 2014

Category Killers: Indonesia to see specialised e-commerce in 2014

BUSINESS, INDONESIA, TECHNOLOGY | 14 Jan, 2014

Specialist online stores are challenging bigger retailers for a slice of the Indonesian e-commerce market. E-commerce retail expert, Susie Sugden analyses 

Indonesia most attractive ecommerce market in SE Asia

Indonesia most attractive ecommerce market in SE Asia

INDONESIA, MALAYSIA, NEWS, SINGAPORE, THAILAND, VIETNAM | 04 Oct, 2013

Vela Asia, in its Southeast Asia eCommerce Readiness Index ranks Indonesia the most attractive eCommerce market in SE Asia, and Malaysia and Vietnam as worst 

Indonesian e-commerce market size to double in 2013 to US$8B

Indonesian e-commerce market size to double in 2013 to US$8B

INDONESIA, NEWS | 12 Jun, 2013

The Indonesian e-commerce market is set to double in 2013 compared with 2012 figures as mobile and online shoppers grow in number. 

Get your lipstick online: rural Indonesians rush to online retail

Get your lipstick online: rural Indonesians rush to online retail

NEWS | 30 May, 2013

More than half of regional Indonesian internet users say they shop online for beauty products, in yet another sign the country is undergoing an e-tail revolution.