Upasna Kakroo
Upasna Kakroo is the Co-founder of content marketing and branding startup Brandanew. Previously, she has worked with Experteer, Rocket Internet and McKinsey & Co. Upasna lives in Ann Arbor, Michigan.
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Articles by Upasna Kakroo
Change the digital marketing rules in 2016

Change the digital marketing rules in 2016

BUSINESS, TECHNOLOGY, WORLD | 18 Dec, 2015

With marketing analytics expenditure set to increase by 60 per cent next year, social media expert Upasna Kukroo gives the lowdown on apps you can use to growth hack your business 

From Archives: Why you need to build workplace culture your employees rave about

From Archives: Why you need to build workplace culture your employees rave about

BUSINESS, INDIA, WORLD | 26 Sep, 2015

Also Read: YouTube: 300 hrs of video uploaded every min, 6B hrs consumed each month 

3 reasons why all businesses should use social media

3 reasons why all businesses should use social media

FEATURES, RESOURCE, TECHNOLOGY | 05 Sep, 2015

Whether you make steel pipes or sell polythene; you, your customer, your vendors are all on social media. Here's how to leverage it 

5 terrible social media mistakes you are making

5 terrible social media mistakes you are making

BUSINESS, TECHNOLOGY, WORLD | 14 Aug, 2015

Startups that are just beginning to initiate their social media presence must not reinvent the wheel but simply¬†start smart 

5 tips for startups new to social media engagement

5 tips for startups new to social media engagement

FEATURES, RESOURCE, TECHNOLOGY | 15 Jul, 2015

Besides keeping your voice authentic and the conversation coherent, what other ways can you engage your followers? 

How to handle social media during summer holidays!

How to handle social media during summer holidays!

BUSINESS, RESOURCE, TECHNOLOGY | 25 Jun, 2015

It's summer and you can't go on holiday? With these tips on effective social media handling, you can enjoy your downtime with ease 

How to select a social media hire for your startup

How to select a social media hire for your startup

BUSINESS, RESOURCE | 15 Jun, 2015

Also Read:¬†10 Russian startups you'll meet at Echelon Asia Summit 2015 

3 tips on finding brand appropriate content

3 tips on finding brand appropriate content

BUSINESS, TECHNOLOGY, WORLD | 07 May, 2015

If you have a community that is relevant to your niche, the second part of the puzzle is keeping your community engaged 

4 ways to create effective visuals for social media

4 ways to create effective visuals for social media

BUSINESS, FEATURES, WORLD | 24 Apr, 2015

Facebook pages posting status updates with visuals create up to 180% stronger engagement. How are you creating visuals for social media? 

How to get employees to create social content

How to get employees to create social content

BUSINESS, FEATURES, WORLD | 13 Apr, 2015

Whose prerogative is it to create great social content? Here are five ways to get employees beyond the marketing team involved