Vinny Vijeyakumaar
Vinoaj (Vinny) Vijeyakumaar is Managing Partner and Co-founder of Sparkline, Singapore's first integrated digital analytics consultancy. A pioneer in the global analytics field, since 2008 he has been instrumental in the growing understanding and adoption of analytics across Southeast Asia. Today, he continues to help companies gain a truly holistic view of their digital performance with his refreshingly straightforward and jargon-free approach to communicating often complex data issues
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Articles by Vinny Vijeyakumaar
4 key mobile metrics for next-level marketing

4 key mobile metrics for next-level marketing

BUSINESS, FEATURES, RESOURCE | 22 Jan, 2016

The author shares takeaways on attaching monetary value to your analytics, campaign structuring and more for an effective mobile-centric strategy