, a leading fashion e-commerce site in Indonesia, has raised its Series A investment from GREE Ventures and East Ventures. The new investment will be used to expand it’s product selections and categories, scale marketing activities and expand its logistical experience for customers.

Jason Lamuda, co-founder of Groupon Disdus and also recently funded startup Bilna, will join as President Director. East Ventures was also involved in Bilna’s recent funding round.

In the press release, Jason states, “I truly believe that fashion is one of the biggest market opportunities in the Indonesian e-Commerce landscape. When you look at more developed regions such as Europe, China, Japan and India, there always existed leading local fashion e-Commerce players. Similarly, we aspire to become the leading fashion e-Commerce player in Indonesia, built locally.  We are proud to be able to promote and nurture local brands and designers who are looking to market their products throughout Indonesia.  More importantly, Berrybenka has a strong team with both fashion and e-Commerce expertise. The extensive network and knowledge that GREE Ventures brings will be extremely beneficial for us to accelerate our trajectory.”

Berrybenka team

The team works with local and international fashion brands to offer Indonesian female consumers with fashionable yet affordable clothing line. The company has collaborated with over 250 local brands. According to co-founder Claudia Widjaja, currently has over 600,000 monthly unique visitors with over 3,000 stock-keeping units offered on its site.

80 percent of’s customers are from Java, while the rest are from the other parts of Indonesia. Other than the funding, is also looking for strategic partnerships for its growth. This ranges from fashion web-portals to traditional fashion magazines and other e-commerce verticals and marketplaces. The Berrybenka team is also looking for suitable bank partners for its payments and marketing needs.

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