While e-commerce sites in Indonesia have been around for well over a decade, only a handful of them such as Bhinneka.com have allowed credit card transactions here due to regulatory and trust issues regarding online security. On July 25, that list was expanded with the official launch of Blibli.com, an online shopping site that gives buyers the option to pay using their Visa cards or MasterCards.
Owned by PT. Global Digital Niaga, a Djarum Group subsidiary, and BCA, one of Indonesia’s largest banks, Blibli features a wide range of goods, including fashion, beauty products, electronic gadgets, and children’s products. Among the more notable brands on the store are Harley-Davidson, Cartier, iBox, Dell, Phillips, Erafone and Vivere, while bakery Toko Oen and batik producer Danar Hadi are two examples of strong local brands that are using Blibli to go into the online marketplace.
All products listed are guaranteed as original and carry the necessary warranties, and black market goods and counterfeit products are immediately banned from its store. To date, there are about 100 merchants who have signed an agreement with Blibli, which according to its Head of Marketing Ivan W Hudyana has received 100,000 unique visitors to date.
“Technology played a crucial role in helping us to deliver shopping experience that aligned with Blibli’s vision,” said the company’s CEO Kusumo Martanto in a press release, adding that they decided to use IBM’s WebSphere Commerce Solutions after considering other methods that were on the table.
With IBM’s product, Blibli was able to deploy a multiple platform sales strategy wherein mobile phones, web-stores, and social networks can be integrated to provide a seamless shopping experience for the user. It also incorporates a marketing strategies that help broaden their markets, understand new trends, and fulfill market needs responsively.
In addition to the website, Blibli also has created a social media marketing strategy involving its Facebook page, which features expert reviews from five online personas that each represent certain category: Miss Belle, Mr. Gadget, Mr. Gentleman, Mrs. Happymom, Miss Stylish, and Mr. Spatula.
Besides that users can also personalize their shopping experience via the My Blibli tool, wherein users can create wishlists, highlight favourite products, manage bonus points and special shopping rewards, as well as review their shopping histories.