When you’re the proud owner of arguably three of the biggest PC game franchises on the face of Earth, it wouldn’t hurt to part ways with your deserved earnings for a good cause. That’s what Blizzard Entertainment did recently with the Make-A-Wish foundation.
The company that made the recently-out Diablo III: Reaper of Souls and is behind the upcoming multiplayer online battle arena Heroes of the Storm donated US$1 million to the popular foundation. The amount is based on 50 per cent of the total sales of the World of Warcraft in-game pet called the Alterac Brew-Pup. The amount will benefit both, the Make-A-Wish America and Make-A-Wish International outlets, with the latter serving children in nearly 50 countries.
In addition, the company will invite Make-A-Wish children and families to a studio tour in its Irvine, California campus for exclusive previews of its upcoming titles. Blizzard Co-founder and CEO Mike Morhaime said that the company supports Make-A-Wish and its life-changing impact of a wish experience. “We’re also incredibly grateful for the generosity of our World of Warcraft players — we’re always proud to work with our community in championing a good cause.”
The company has worked with the foundation since 2010 and donated nearly US$3 million in total in previous years, so this isn’t the first time the company is willing to part with some of its WoW subscription fees and Hearthstone in-app purchases money for a worthy cause. Speaking of Blizzard games, stay tuned for e27’s coverage on the recent Diablo III expansion, Reaper of Souls, as well the alpha version of its MOBA Heroes of the Storm.