In October last year, we broke the news that cloud music platform KKBOX was expanding into Singapore and Malaysia. Back then, COO Izero Lee mentioned that the KDDI subsidiary is in talks with local telcos for potential partnerships. Our source in the music industry has confirmed with us that KKBOX has secured a music service partnership with Singapore telco StarHub and will be announcing the partnership sometime next week. Our source also shared that the Taiwanese alternative rock band, Mayday, will be present at the announcement as special guests.
The cloud music space has been heating up, especially in Southeast Asia. French-based cloud music platform Deezer has been expanding aggressively and was heard to be discussing a partnership with Malaysian telco DiGi. The Swedish music streaming giant Spotify has yet to make a move into Asia but has been actively hiring to fill growth related roles in the region, based in Singapore, Hong Kong and Japan.
The StarHub – KKBOX partnership will see two out of the three telcos in Singapore working with a music service provider, SingTel has its in-house solution SingTel Amped. Deezer still has not confirmed a local partner. It would seem like M1 is the only possible partner telco as it still has not taken a bite out of the music pie. Of course, SingTel could decide on an alternative way to provide subscribers with better music service, in an attempt to defend its four-time win of being voted the best mobile operator in the country, by partnering Deezer whose service definitely has a larger offering than SingTel Amped as reported in our earlier industry analysis.