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Brian A. Wong

Vice President, Alibaba Group


Brian is an internet executive with 16+ years of experience of management and operations experience in e-commerce and digital media in Greater China, SE Asia, India, the US and Europe.

He presently serves as a Vice President at the Alibaba Group working in the Office of the Chairman. Brian has worked at the company for nearly a decade. As the 52nd employee, he helped build the business from an apartment start-up to a multi-billion dollar operation that is now one of the world’s leading e-commerce companies. Brian played a myriad of roles during the’s development from Chief Web Producer, to head of International Marketing, Senior Director of Strategic Business Development, VP of Global Sales, and VP of Supplier Development. During that time Brian established and managed numerous teams and businesses groups in China, India, US, SE Asia, Europe and the Middle East.

During his time away from Alibaba, he was an angel investor in ecommerce, digital media and consumer-related start-ups in Greater China region, and also served as CEO of one of his portfolio companies,, an online network that connects celebrities and sponsors for creative collaborations and brokers celebrity endorsements with major brands through social media. Alive was recently acquired by Mig33, the largest social network in SE Asia.

In addition, Brian held roles as an executive at the McGraw-Hill Companies, as a management consultant in Hong Kong and San Francisco, and as Special Assistant to Mayor Willie L. Brown of San Francisco.

Brian grew up in Palo Alto, CA, and earned his BA from Swarthmore College, a Master’s Certificate from The Johns Hopkins University (SAIS)-Nanjing University Center, and an MBA from The Wharton School. He is a member of the Wharton Executive Alumni Board, the Hong Kong Forum, AngelVest Group, and a board member of the 1990 Institute.

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