Exhibiting at conferences may not be everyone’s cup of tea, but there are many worthwhile reasons to exhibit. From generating sales and recruiting people to raising awareness and building your brand, getting an exhibition booth sure has its benefits.

Introducing the 5 startups who are on Echelon Malaysia’s digital platform, and will be exhibiting at the conference this April 12-13 in Penang:

  • B2B Platform, Hotel & Hotel Supplier, Hotel Industry – HorecaBid
  • EC, Consumer, Hotel, Travel, Tour Booking – Travelog.com
  • Mobile App, Consumer, Education – Recite Lab
  • B2B Payment System – My Merchant
  • B2B & B2C Insurance Online Platform – iBanding

Calling all exhibitors! Be a part of the tech community and exhibit at Echelon Malaysia 2017! Contact [email protected] for exhibition opportunities.



HorecaBid is an online platform that connects hotels and suppliers to boost the efficiency of business processes such as procurement, quotation and tendering processes.

Through HorecaBid platform, you can:

  • Source for products and services more efficiently and effectively
  • Save time, reduce cost, and to do business the better way
  • Grow your business in this fast changing network economy
  • Our goal is to help you overcome the challenges to have the best 21st century business

Our platform allows hoteliers and suppliers to collaborate productively in an easy and user-friendly way.



Travelog.com: No 1 Travel Flash Sales Site in Malaysia. At Travelog, we negotiate exclusive rates for hand-picked hotels and holidays in Malaysia and abroad, at up to 70% off the price you’d pay by booking anywhere else. How have we done it? Well, even the most hotels out there don’t like having empty rooms…

For access to our members-only rates, all you have to do is sign up to Travelog with your email address and nothing else. It doesn’t cost a penny, and never will.

In return, we’ll give you access to rates for hotels and holidays you won’t be able to find anywhere else – that’s a guarantee.

Recite Lab

Recite Lab

Recite Lab tackles the issues faced by Muslim adults in relearning the Quran. Recite App provides Quran validation service through mobile devices. It also connects users with qualified credible sources. The app hit 20,000 installs in two months on Google Play Store. Before founding Recite Lab, Fairiz was a CEO of an MSC-status company. He is a through and through developer. Mazlita majored in Data Mining and owns an IT training company. She is a natural hustler. The synergy between the cofounders bagged Recite Lab an award in Proficeo’s Coach and Grow Programme in 2017.

My Merchant

My Merchant

MyMerchant is a payment company, designed to level the playing field for Merchant by leveraging on its patented payment processing methodology. MyMerchant will offer merchants a complete range of products and services, (mPOS, Desktop, Online, Mobile Wallet, and Prepaid Cards). The merchant can now sit back and focus on his business and offer more value to their customers.


ibanding Logo

iBanding is an insurance platform provider for agents to connect them with their customers and insurance companies. We run Malaysia’s first insurance agent directory where customer can find great agents and read their reviews. We also have Malaysia’s first insurance app iBantu that is made for agents to give out to their customers. Customer can then connect better with their insurance agents.

Problem: In Malaysia, insurance agents are the main channel (62%) to buy motor insurance. This group is threatened to loose significant business through direct channels and changes in regulations. Agents do not have the means to build their own IT platform. Each insurance company has their own mobile app tailored to their needs and not including the agents.

Solution: iBanding provides agents with a mobile app that enables them to provide better service to their customers than the direct channel. Over the coming years, iBanding assists agents and end customers in the transition from agents based business to direct channel.



Arcadier is the world’s leading “Marketplace-as-a-Service” (MaaS) company. Powering more than 1,200 marketplaces in 45 countries, Arcadier allows anyone with no technical background to build their own marketplace within minutes. Simple to use with no coding knowledge required, Arcadier’s fully hosted platform supports various forms of multi-vendor ecommerce models, including buying or rental of goods, hiring of services and rental of physical space. Users can easily choose from an array of modern website layouts, use their own web domains and select online payment of their choice for their marketplaces.


Connectnx logo

ConnectNX is a platform designed to connect adult educators and learners through traditional
marketing & social networking.





PetBacker connects loving dog walkers, sitters, boarding & groomers with pet owners just like you in all major cities & can help you get a loving trusted Pet sitter who could board your dogs & cats in moments after you make a request.

PetBacker is a platform that lets you share your dog & cat photos or hire trusted Pet Sitter for boarding, walking, grooming, spa, daycare, safe & secure. The concept is simple, use PetBacker to get people to take care of your pet when you not available, or you can use PetBacker to help earn extra money with your love for pet

FundedByMe Malaysia

fbm my

FundedByMe Malaysia is a licensed Equity Crowdfunding and P2P Financing Platform Operator in Malaysia by Securities Commission Malaysia.


Want to join these startups exhibiting to the tech community at Echelon Malaysia 2017? Contact [email protected] for exhibition opportunities.


Echelon Malaysia 2017 is a tech conference (April 12-13, Penang) and year-long digital platform attracting international speakers, founders, investors and professionals. Register for your Echelon Malaysia access pass now to get an extended promo of 30% off each pass you purchase (ending March 24th, 23:59).