[caption id="attachment_95428" align="aligncenter" width="747"] Source: Nielsen Global Survey of Consumer Confidence and Spending Intentions, Q4 2014[/caption] Southeast Asian consumer confidence remained strong in Q4 2014, with Indonesia, the Philippines, Thailand and Vietnam ranked in the top 10 most optimistic countries globally, according to the Consumer Confidence Index released today by Nielsen. However, the economy and job security loomed as top concerns in the region, as consumers showed keen interest in changing spending habits to improve household savings. Indonesia and the Philippines tie as the second most confident globally, with Thailand coming in fifth. Vietnam and Singapore's confidence levels also remained relative strong. Consumer confidence levels above and below a baseline of 100 indicate degrees of optimism and pessimism (graph above). “Consumers in Southeast Asia continued to be among the most confident nation globally. The only exception is Malaysia which recorded the lowest confidence level since Q2 2009, likely due to consumers feeling the pressure of the introduction of GST later this year and uncertainty around any potentially impact on the price of goods and the cost of living," noted Vishal Bali, Managing Director, Nielsen’s Consumerisation Practice in Southeast Asia, North Asia and Pacific. Also read: Singapore’s future? See sci-fi works Neuromancer, Ghost In The Shell The economic climate remained a critical issue for consumers; close to one in five consumers in the region cite it as their biggest concern over the next six months with Thailand and Malaysia leading the way as the most concerned globally. Job security followed as the second biggest issue, with more than 20 per cent of consumers Singapore, Thailand and Vietnam citing it as an area of concern.
Consumers in Indonesia and Philippines second most confident globally
Indonesia, Philippines, Thailand, Vietnam rank in the top 10 most optimistic countries globally, acc to Nielsen's Consumer Confidence Index