Mobile payment platform Dimo announced today in Jakarta it has signed a memorandum of understanding (MoU) with grocery delivery service HappyFresh and women-focussed e-commerce platform Orami for a partnership in QR code-based marketing, sales, and payment strategy.
The new partnership is marked by the launch of QR Store, a three dimensional online shopping ‘station’ filled with images of products being sold, price labels, and a QR code for payment. Apart from acting as a promotional material, customers can use the QR Store to shop for products from the two platforms, pay for them with Dimo’s Pay by QR app, then have the goods delivered into their homes.
“Dimo’s QR Store concept gave e-commerce industry players like us the opportunity to market our products [through] offline [channels]. We believe that our customers can appreciate the ease of shopping that we offer through QR Store,” said Orami Group CEO Jeremy Fichet.
e27 has noticed an ongoing trend among Indonesian e-commerce platforms to combine online-to-offline (O2O) elements in their sales and marketing strategies — with companies such as OLX and Berrybenka experimenting with offline pop-up stores and bazaars.
According to aCommerce CEO Hadi Kuncoro, the popularity of COD is going to continue increasing in Indonesia, and it is strongly related to the shifting of e-commerce’s target market, which will be dominated by C-class customers (the lower tier of the socio-economic strata).
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Disclaimer: Orami is an Ardent portfolio company. Ardent Capital is an investor in Optimatic Pte Ltd, the parent company of e27.
Image Credit: Dimo