Loyal e27 readers will have noted that Echelon 2014 will be held on June 10 and 11, at the Max Atria room, Singapore Expo. This year, though, there will be a few refinements to the format of the Tech Alley and Startup Marketplace events, due to the increased response we’ve got.

Ever since its humble beginnings in 2010, Echelon has been growing in scale year after year. Compared with 2013, there has been a 50 per cent increase in the number of Asian startups pitching — from 120 to 180 this year.

Along with the number of participants, exhibitions are also becoming bigger by the year. With many Asian and global tech companies, big and small, coming together, the exhibition space is a snapshot of Asia’s technological ecosystem, a point where emerging technologies, established industry leaders, and delegates all converge together in one place.

Previously, two separate exhibitions were held, Tech Alley and Startup Marketplace, which showcased tech companies and startups respectively. The details of these are given below:

Tech Alley
Tech Alley caters to the growing demand from technology companies, who needed a no-frills model of engaging the core Echelon delegates for business and partnership opportunities. Thaddeus Koh, Co-founder of e27, notes, “Tech Alley also comprises our core sponsors, to ensure that they receive the maximum branding exposure.”

Startup Marketplace
Startup Marketplace hosts 50 handpicked startups that represent the future of business and technology innovation in Asia. These startups undergo a stringent four-stage selection process during the grand Satellite tour of 12 Asian cities.

This year, however, both the Tech Alley and the Startup Marketplace will be merged into a single exhibition — Asia’s biggest for startups, due to higher expected turnout of both, exhibitors and attendees.

“We anticipate around 1,500 attendees this year, an increase of 20 per cent,” says Koh, “We will also be hosting more startups, from last 52 in 2013 to nearly 80 in 2014.”

In addition, to cater for this year’s combined Tech Alley and Startup Marketplace, Koh mentions that the exhibition area will be doubled as compared to last year, taking up the entire Garnet room at Max Atria hall.

“Echelon 2014 will bring you more exhibiting startups and companies,” says Koh, “We are expecting 100 exhibitors, giving delegates good two days to network and engage.”

Interested? Take a look at the exhibition page and sales kit for more info!

Echelon 2014 is a two-day Startup, Technology and Business event where Asia’s most innovative startups, early-stage investors and tech industry leaders as well as tech media, gather to celebrate and build Asia’s growing tech industry, as well as make valuable relationships. 

Enjoy 10% off your Echelon 2014 tickets, just because you read this article! Or use the code “e27Friend.