We have conducted a survey on online merchants in Malaysia back in January 2014, in order to understand current setup, size, preferences and challenges faced by online sellers here.
This time around, we have managed to collect responses from 227 current and potential online sellers in Malaysia, which is fairly sizable sampling for us to compile a meaningful analysis and infographic.
So, it is not a surprise that 46% of online merchants here are selling Fashion & Accessories, followed by Electronics (20%) and Health & Beauty (18%).
Online merchants on selling platforms
72% online merchants are selling via their own webstore
We have asked online sellers which platform they are using to sell online, and 72% of them set up their own webstore using service like webShaper.
Since Facebook is the second most popular online shopping destination for Malaysians (refer to online shopping infographic), it is not surprising that Facebook is the second most preferred platform for online sellers here at 36%.
20% of online merchants here prefer to sell via C2C/B2C marketplaces (like Lelong, eBay), while 18% of online merchants are selling via relatively more premium B2C/B2B2C marketplaces (like Lazada, Zalora, Rakuten, Superbuy).